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“The future furniture exhibition will become more and more international.†Fang Runzhong, general manager of the famous furniture exhibition, said that the 37th International Famous Furniture (Dongguan) Exhibition will be held from March 16 to 20, 2017, and will be held concurrently. There are also famous furniture export exhibitions, famous furniture design exhibitions, home accessories exhibitions, and Chinese furniture culture exhibitions. The exhibition scale is 760,000 square meters. A total of 1,253 domestic and overseas companies from nearly 20 provinces, cities, regions and Italy, the United States, the United Kingdom, France, Singapore, Malaysia, Indonesia, Vietnam and other countries will set up booths at the 37th Furniture Fair.
Strengthening the export and setting up a famous furniture export exhibition On March 16, 2017, the export exhibition area of ​​the famous furniture exhibition will usher in the biggest upgrade in history and become the same exhibition of the 37th famous furniture exhibition - the famous furniture export exhibition.
According to reports, the famous furniture export exhibition has been supported by the majority of export enterprises and related industry associations, and successfully completed the investment task. The 2017 Furniture Export Exhibition held in conjunction with the 37th Famous Furniture Fair has a construction area of ​​30,000 square meters on the first and second floors of the No.1 building, and a booth area of ​​20,000 square meters. 110 export enterprises are on display at the same stage. Among them, several furniture export bases such as Hebei Yinzhou and Foshan Shunde participated in the exhibition.
The Export Pavilion is located in Hall 1, which is designed to meet the needs of exporting enterprises to connect with foreign companies and go abroad. As a major province for the production and export of Chinese furniture, Guangdong has a unique industrial advantage, and Dongguan is also an important furniture industry cluster. The exhibition in the industrial base can not only reduce the participation cost of Guangdong export enterprises, but also allow exhibitors from both inside and outside the province. Enterprises form a cluster effect. At the same time, the famous furniture exhibition has the traditional resource advantages, which will provide a more convenient way for exhibitors to open the international market.
According to reports, the famous furniture export exhibition will use Hall 1 as a dedicated independent exhibition hall, and a new pavilion plan for the museum. The second floor booth decoration can be reserved from the March Exhibition to the August Exhibition.
The furniture export exhibition will have exclusive services, independent guidelines, and will have a brand new image designed by famous designers, the exhibition atmosphere is more international.
Successfully held in 36 years in 18 years, the famous furniture exhibition has accumulated a large number of global buyers data, and has maintained positive interaction with furniture associations, media, large-scale procurement teams and large importers in various countries and regions around the world.
In order to attract overseas buyers, the organizing committee has fully rolled out the promotion work and opened up multiple channels to invite overseas buyers. In addition to comprehensively organizing the database of overseas buyers accumulated over the past 18 years, and inviting overseas buyers, the famous furniture export exhibition also relies on the relationship between the famous furniture exhibition and the furniture industry associations of various countries and regions around the world, the relationship with global media organizations, and other overseas The relationship between the cooperative institutions, the cooperation between the consulates and business organizations in the country, and the inviting work of overseas customers.
According to reports, this famous furniture export exhibition not only has export enterprises in Guangdong Province, but also export enterprises from overseas countries and Southeast Asian countries such as Malaysia. The Foshan Longjiang Youth Entrepreneurs Association will participate in the exhibition, and the export enterprises of Yigao, Yasen and Aimei have taken a larger booth. As a large-scale enterprise with both domestic and foreign sales, A Home will launch four new series of products in March next year.
Experience upgrade and re-plan "people flow line"
For the visitors of the exhibition, it is not an easy task to visit the famous exhibition of 760,000 square meters. It is also one of the core tasks of the famous furniture exhibition in recent years to align with the international excellent exhibitions and continuously improve the exhibition experience.
In recent years, the organizing committee of the famous furniture exhibition has increased the construction of software and hardware for the exhibition. After completing a series of software and hardware construction projects such as the new Hall No. 1, the new flyover, the extension hall of Hall 4, and the functional layout adjustment, the site has been upgraded and upgraded to improve the overall planning of the pedestrian flow line. The logo upgrade, improve the hardware and hardware environment of the star, and upgrade from the hardware design and transformation, the channel setting in the museum, the improvement of the guidance system, and the function setting of the exhibition area, so that the exhibition image can be upgraded in an overall level.
At the 37th Furniture Fair, the exhibition experience will be further enhanced. For example, in the famous furniture export exhibition, the international buyers' negotiation area, dining area and prayer room will be specially set up to provide more intimate services for exhibitors and overseas buyers. At the same time, the famous furniture export exhibition will also provide free five-star hotel housing, free airport shuttle and other services for pre-registered quality customers, so that overseas buyers can visit, purchase conveniently, quickly and comfortably.
The furniture exhibition organizing committee specially hired the famous designer Lu Tao as the chief designer of the overall image of the exhibition, providing a comprehensive upgrade of the overall visual image for the famous furniture exhibition. At the 37th Famous Furniture Fair, entrances will be set up in all directions in the entire exhibition area to spread the flow of people and ensure the flow of visitors into the pavilion. At the same time, Hall 1, Hall 3, Halls 4-7 will all be equipped with new channels, escalators, etc., to set up a more scientific flow line for people, avoiding the flow of people, and let each furniture exhibition The area can be "popular."
In the 4-7 Hall, on the side of Hall 9, the “Italian Import Pavilion†will be built and will be fully displayed in the autumn exhibition. This internationally-rich area will be one of the focal points for attracting audiences, gathering for the 4-7 Hall.
The award will be upgraded to set up the industry award "Golden Award"
“We are actively inviting the well-known designer Heikawa Yasushi as the chairman of the jury of the jury.†Fang Runzhong revealed that the famous furniture exhibition awards will systematically reform the selection activities from the 37th famous furniture exhibition and create the “Golden Awardâ€.
The furniture exhibition awards event has been held for 36 years in 18 years. In this star-studded honour band, it covers most of the well-known brands in the industry. This award-winning activity is also highly recognized by the industry because of the rigorous and fair selection system and strict implementation of the selection system. In order to make this awards have greater influence, we can promote the development of award-winning enterprises and guide enterprises to be innovative and innovative. The organizing committee of the famous furniture exhibition decided to start from the 37th furniture exhibition in March next year. Created the "Golden Award".
The organizing committee planned and designed the exclusive image for the "Golden Dragon Award", and specially hired highly respected professional judges to hold fair and impartial selection activities. The award ceremony of the "Golden Dragon Award" will be held on the second day of the exhibition. The organizing committee will work hard to make it a great event in the industry.
It is understood that the "Golden Award" has a total of eight awards, namely the Outstanding Original Design Award, the Outstanding Craftsmanship Award, the Outstanding Booth Design Award, the Furnishing Art Award, the Green Innovation Award, the Most Popular Brand Award and the Organizing Committee Outstanding Award. .
Fang Runzhong said that the "Golden Dragon Award" will be based on the fairness and fairness of the past furniture exhibition awards, and then increase the authority by inviting international designers to strengthen the internationalization of awards. The Furniture Fair will be dedicated to making the “Golden Award†the most influential industry award in the Chinese furniture industry, making it a representative of China's home design, manufacturing, craftsmanship, quality, brand, market value and trend.
The 37th Dongguan Furniture Fair highlights the international standard
The 36th International Famous Furniture (Dongguan) Exhibition (hereinafter referred to as “Famous Furniture Exhibitionâ€) has been successfully held, and a series of new initiatives will be launched in 2017. Recently, the famous furniture exhibition held a press conference, and announced that in 2017, it will launch a series of new practices including the export exhibition, the establishment of the "Golden Award" and the design of the home hall to highlight the internationalization of the exhibition.