Furniture consumption re-experience wardrobe enterprises still need to pay attention to store management

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The actual consumer experience is the key

Furniture is not suitable for direct sales on the Internet because of its special specifications. Consumers need to have a practical experience to make purchase decisions. "The large wardrobe is a durable consumer product, involving a lot of quality details and after-sales service. It is not advisable to buy a low price. For the wardrobe product, unlike the purchase of toothpaste, consumers need to touch the product when they buy it. Look at the details with your own eyes. Otherwise, you may be disappointed when you look at the pictures and pick them up.

Indeed, judging from the final results of the double 11 last year, many people have received furniture that lacks two short legs and few arms and legs. There are too many people who can return the goods without rushing to jump, and a group of consumers still suffer. Follow-up problems brought about by inferior household products. Throw it? Unfortunately. Don't throw it? Therefore, in the process of developing e-commerce, the wardrobe enterprise is very important to pay attention to the actual consumption experience.

Wardrobe companies still need to pay attention to store operations

When talking about the development model of furniture e-commerce, offline orders are still the mainstream way of furniture consumption. For wardrobe products, wardrobe companies pay attention to the construction of offline stores.

Specifically, the wardrobe business first needs to improve the service level of the store. After all, wardrobe products are not a type of fast-moving consumer goods, so when customers purchase products, they will certainly be able to judge the quality of the products or other reasons, resulting in a long purchase cycle. And now there are a lot of wardrobe brands, for many people on the road to renovation, the wardrobe store's own services often affect their final purchase behavior. For example, when a customer has questions about a product, the purchaser needs to patiently answer the customer. After all, the consumer's awareness of the product is limited, and relatively speaking, there are certainly more problems.

On the other hand, wardrobe stores need to pay attention to the comprehensive quality training of shopping guides. The sales of the wardrobe industry are different from those of the apparel industry and fast-moving consumer goods. The guides not only require the ability to have fast transactions, but also have the ability to follow the orders for a long time. Therefore, the wardrobe store should pay attention to the improvement of the quality of the sales process and sales order analysis of the wardrobe products by the shopping guide.


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