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Furniture consumption industry chain urgently needs to integrate home complex is a new direction
Innovation and reform have always been central to business competition. For the Chengdu furniture stores, how can they innovate and adapt in today’s evolving market? With these pressing questions in mind, a reporter recently spoke with consumer representatives, merchants, and industry experts, uncovering a growing trend: traditional furniture stores are gradually transforming into more innovative and comprehensive home complexes, better aligned with future consumer demands.
The furniture industry chain is in urgent need of integration. Many readers may have experienced the hassle of shopping for building materials in the east, furniture in the south, curtains in the north, and flowers in the west. Meanwhile, businesses face similar challenges—competing with identical stores while struggling to stand out.
“Traditional furniture stores need to rethink their positioning and concepts,†one industry insider said. “What do consumers really want? Can we offer a new format that saves time, money, and stress? Instead of making customers run all over the city, why not integrate the home industry chain and shorten the shopping process?â€
Experts believe that expanding from furniture into a broader home concept could be the key solution. A Chengdu-based home theme mall, offering everything from furniture and appliances to small household items, could be the way forward. Business model innovation should focus on meeting real consumer needs rather than just chasing speed or scale.
“In recent years, the old rule was ‘location, location, location.’ But now, even successful stores like some furniture cities show that prime locations aren’t everything anymore,†said an industry insider. “With new consumer trends emerging, the right business model that meets modern demands is more important than just having the best spot.â€
Home complexes must become more human-centered. As China's economy grows and urbanization accelerates, consumer behavior has shifted significantly. Surveys indicate four major changes: a polarized consumption structure, increased emphasis on quality, a demand for experiential shopping, and a shift toward online and offline integration. The old model of simple shopping is giving way to leisure and entertainment-focused experiences, especially among younger generations.
“To escape the current challenges, Chengdu furniture stores must reinvent their formats and business models,†said a store manager. “With factors like traffic restrictions, logistics costs, and urban planning, even well-located stores may not always succeed. Chengdu’s development is moving towards clusters, not just spreading out. Each area will eventually have its own functional home complex, different from the traditional models.â€
As urbanization continues, suburban living is becoming more popular. Chengdu, driven by its Five Major Development Strategies, is witnessing a shift in residential areas. Companies like Vanke and Greenland are moving into the suburbs, making suburban living an inevitable trend. This shift directly impacts the furniture retail model, pushing it toward a suburban home consumption era.
Industry insiders emphasize that this new model must combine commerce, leisure, and entertainment. A successful home complex should offer good accessibility and a pleasant shopping experience. Experiential shopping in the suburbs is already popular abroad, and Chengdu’s furniture stores need to evolve quickly to keep up.
However, many suburban stores still lack the necessary transformation. Simply expanding without real change may not be enough. “The new experiential leisure model is coming soon,†said a brand store representative. “The key is who takes the first step and who has the resources to lead this change.â€