It is not difficult for people who have experienced renovations to find that the floor market price is uneven, and even if it is the same material, the same brand, the same type of floor products, due to the different sales locations, the retail price will be very different. Therefore, faced with the price of flooring products, consumers are mostly skeptical.

Low discounts have caused consumers not to use their hands. The reporter found that in the building materials market, reporters found that many flooring products are simply affixed with handwritten price tags, and some are accompanied by a discounted label. However, it is difficult to see at a glance how much the discount is; The situation is that there is a so-called unified national retail price, but the retailers have a very different degree of discount, which will test the power of consumers to bargain.

One consumer, Mr. Liu, once wrote a message on the Internet to reflect his experience of buying the floor: Some time ago, Mr. Liu fancy a floor in a shop, and the salesman said that he can play 6.5 fold after the original price. Mr. Liu felt very strange, obviously the price has been marked, and there is the price tag of the Price Bureau, even if you can still play such a low discount. “Low discounts have made consumers more and more afraid to get rid of them, and they are not as good as price tags.” Mr. Liu’s views have been endorsed by many netizens.

Where is the transparency of flooring product prices?

In the course of the visit, the reporter also found that almost every brand of floor can be hit 6-9 fold range, which does not include special products, if there is a large amount of consumption can also be on the basis of the discount on the basis of "re-negotiation." The reporter conducted a random interview in the store, and many consumers said that this form made them puzzled, their hearts were not bottomed out, and they were increasingly afraid to buy easily. According to industry insiders, the confidence crisis triggered by unreasonable pricing and low discounts has affected consumer's confidence in purchasing, which will be detrimental to the long-term development of the flooring industry.

The final selling price of the floor is also determined by the market. “Floor manufacturers determine the ex-factory price of the product, but the final selling price will also be determined by the market.” A floorboard marketing director revealed that flooring products began his “value added” right after delivery. journey of". In this regard, industry sources said that with the continuous rise in raw materials, transportation costs and labor costs, the production and circulation costs of floor products will rise accordingly, so it is difficult for consumers to get a unified market price from the dealers. Floor products will end their trips at an increase from the factory, and then they will be transferred to the next level. When they finally reach the consumers, they are naturally very "moisture" products.

Flooring products themselves will also have a lot of factors that cause price differences, especially in terms of product quality, functionality, design, style, etc., will directly lead to different final price. According to Mr. Liu, the director of a brand's flooring market, floor products, like other consumer products, naturally have higher prices for popular styles, and obsolete products will be dealt with through special methods. Many dealers to promote popularity, launching his own can withstand the discount is also understandable, but appeal to dealers do not use discounts to deceive consumers.

Where does the product price transparency go? "The flooring products, like other non-standard products, are inevitably grey in the sales process. These are the reasons why it is difficult to achieve standardization of floor prices." The price of opaque, many floor manufacturers began to start their own dealers. A general manager of floor marketing of the brand stated that through the operation of direct-operated stores, the company can help enterprises to reduce the intermediate circulation of products to the greatest extent, and has more market competitiveness in terms of price competition. There are too many uncertainties in the way that floor manufacturers use agents, and the established branches do not generate profits. As long as they can keep current operating costs, they can achieve sales. From the current perspective, the practice of setting up local branches is very high. feasible.