Under the impact of various reform forces, the overall environment of China's door and window industry has become increasingly complicated and varied. The marketing field is an extremely important part of the business operations of doors and windows, and whether the appropriate measures are related to the survival of the company. With the change of the marketing environment, the market economy has brought about the rapid maturation and development of the Chinese market, which has made the effect of a single point of breakthrough worse. At present, the door and window industry has entered a systematic marketing era. After systemization, there is also marketing refinement.

The channel channel members are continuously improving with the development of marketization in various industries, and the transformation of dealers from sellers to service providers is ongoing. Changes in the channel model will make it easier for companies to control the channels. The person in charge of the market in Chi Chi Wood believes that it is difficult for the extensive channel management to support the sales target, and manufacturers need to devote more energy to the channel. The battle for channels has become more and more important for corporate marketing.

The door and window industry has entered the era of systematic marketing. In this sense, companies can no longer simply make a supplier or simply maintain good customer relationships. Because dealers also hope to get comprehensive guidance from companies in terms of business methods and market operations.

In recent years, the changes in retail formats have also made channel issues more and more important. How do we cooperate with new building materials and home furnishing themed real estate developers (for example, the National House, Ginza in Shandong, Daming Palace in Xi’an, etc.) How to conduct secondary business management (distribution management), how to improve the company's operating standards and capabilities, etc., these issues are placed in front of the channel business. The channel disputes between doors and windows enterprises have been further deepened and developed.

The company's corporate operations of doors and windows, integration of resources in the region, and even brand building have already begun. At this time, manufacturers are waiting for changes or taking advantage of the situation, helping channel partners to upgrade or stepping on channel providers, all of which require companies. Build channel management and operations capabilities on the system.

Products from the shortage to the surplus are the first significant changes faced by the Chinese window and door industry. In most of the subdivided industries, your products are not likely to be ridiculous. It is difficult to exceed the competitors far from the product power (productive product power or product core value layer). Once upon a time, your products were strong, there weren't many competitors, and the wine was not afraid of a deep alley. Now that your product is advanced today, it may be followed up tomorrow. The day after tomorrow may be homogenized with Others. In a while, your opponent may surpass you. Therefore, it is difficult to rely entirely on the advantages of product power. It is precisely for this reason that Chinese companies have begun to pay attention to the refinement of the core selling points of products and have begun to attach importance to the added value beyond the core value layer of the product.

Promotion From the promotion point of view, activities including media communication, public relations activities and promotion activities are all promotional activities. In the past, some emerging companies relied on the mass media to disseminate, an advertising film, a spokesperson for the image, CCTV or local TV broadcast in stages, and this era of extensive dissemination has actually been gradually lost. As competition has intensified, promotion has developed in a more integrated direction.

It should be noted that after the current spreading position in the building materials home market, network, exhibition, community, decoration companies, and even matchmaking agencies, such scattered but subdivided and precise dissemination positions have appeared, how the company actually constructs its own sales characteristics of building materials and home products? The promotion model has become extremely important.

The price from the unilateral idea of ​​the enterprise to the value that must be recognized by the consumer can be of real significance. The price has become the lever of the game between consumers and manufacturers. It is not a wise move to simply fight prices between companies. Companies wanting to maintain high premiums are also challenged by competition. Price is no longer a single factor. It is more and more relevant to product replacement, product mission, and corporate strategy.

Today, companies must learn how to price their systems, build brand premiums, and let consumers identify the value of products and brands. Therefore, the price of competition will become a more comprehensive competition, including the creation of strategic and product premium capabilities.

Management to efficiency in management, efficiency in management has become a reality rather than a slogan. The current competition is more reflected in the internal strength of the company. In the past, many fallen companies did not do business because of bad advertising, marketing strategies and ideas, but they died in management. How companies organize effective marketing teams, how to attract good marketing talents, how to manage them, etc. These issues are fundamental for companies to build core marketing capabilities. Today, marketing management is not in place, and corporate glory must be short-lived and not long-lasting.

From this we can see that trying to rely on a single point of breakthrough to achieve rapid growth of the company is a mystery. The gradual maturation of the Chinese market economy has brought the era of single breakthrough to an end. Therefore, if Chinese doors and windows enterprises want to become bigger and stronger, they will undoubtedly face an all-round and systematic comprehensive strength improvement, and they cannot rely solely on a single advantage of the enterprise.

The company's well-known corporate barrel principle says that how much water a bucket can hold depends on the shortest board, and just like the principle of buckets, the level of business management depends on the weakest link in the company. From another point of view, this point of view is: If companies want to become bigger and stronger, they can not have shortcomings, we must enhance all aspects to obtain comprehensive strength. It is precisely because of the changes in the marketing environment of China's building materials homes in recent years that door and window companies have entered the era of systematic marketing.

The so-called systematic marketing is nothing more than a single point. It means that companies must systematically and comprehensively view and solve marketing problems. This conception is based on the trend that we provide value for companies to achieve their goals. In our view, systematic marketing is not a mystic theory and an empty concept, he comes from every real marketing details.