No matter from which industry, the advantages of cross-border are increasingly evident. The tile industry has entered the cross-border intentionally or unintentionally and has developed quite well. Companies are no longer simply trying to improve the original features of the optimized tile, but more cross-border integration into the appearance of completely different products such as leather, stone and wood, thereby accelerating the ceramic tile innovation. In recent years, companies that are brave enough to go cross-border have done a lot of work. From imitation leather and imitation stone, to today's imitation wood, achievements have resulted in batches of companies. Especially the current imitation wood tiles, it is for Dongpeng ceramic tile, ICC tiles, as well as Jin Yi Tao and other companies to taste the benefits brought about by innovation. Among them, Jin Yi Tao is because of creating the first brand of wood wood Mori live wood, and become the focus of this year's ceramic tile industry. The sales volume of Jin Tao Tousen’s live wood has surged by 230% year-on-year.

From the perspective of market demand, with the continuous improvement of people's living standards, the enjoyment brought by traditional products has gradually failed to satisfy people's desires. Consumers are more willing to double their enjoyment. The functions of the products they wish to use are integrated and can meet their own different needs. For the requirements of the tile, it is no longer just wear and stain resistance and low water absorption, but also the stone's atmosphere, soft fur, woodgrain and art and so on. This kind of demand is absurd, but with the consumer market as the leading reality, consumers' needs are the market, and they have to meet in order to win the future. Only through cross-border innovation can ceramic tiles satisfy consumer needs. Therefore, there are marketing experts profoundly pointed out that "the tile industry's innovation in the cross-border, cross-border will change the pattern of tiles."