Jin Jiuyin 10 In the face of this important household consumption node, what will the CEOs of the home improvement and building materials industries have? It's like a tough battle in a battle, with the leader in the front row. In addition to the sales of large group army operations, as the vanguard of the industry's home improvement and building materials, assault on the market while at the same time, it will give consumers what kind of benefits? Zhengzhou chat home network Zhang Sihai [demand is very loaded enterprises to introspection]

Zhang Sihai, general manager of Beijing Longfa Decoration Zhengzhou Branch, said that it is an indisputable fact that this year's home environment has an impact. But personally think that the market "cake" is big enough. The share of the home industry of nearly 10 billion in the whole year is so large that each company is almost a tiny "small ant". It is too much to worry about the impact the market brings to the company. It always feels a bit Like "The ants have experienced a slight earthquake."

To get anything you want, you must first consider your own ability to meet. Marketing in marketing talks "simply to satisfy demand." Consumers need renovations and the demand is still large. Last week, Longfa engaged in the “Golden Autumn First Exhibition” event. It added nearly 500 new customers on Saturday and Sunday, with a settlement rate of 23%. The first impression is that the customer’s consumer demand is very strong, but only if the home improvement company can do it. Better? “When I summed up our team at the time, we discussed a point of view: 'If customers come, why can't we keep 80% or even 100% of them', improve our ability to meet. Although we can't do it, we love each other? Certainly accepted, but at the very least we should consider the way and attitude we love, the depth and breadth of love."

Information transmitted individually in the industry forms an information link with the global economic downturn. Some have passed, and third-tier cities have not been as serious. The people in the Central Plains have to install a house, just need to be the first, which is different from many investment-oriented first and second-tier markets and commercial housing. In short, practitioners need to love this industry and inject more new business ideas and service methods into this industry, far more than the weak consumer market.

Sun Lei's "price war" is becoming more intense in the next step

Sun Lei, chairman of Shanghai's famous brand, said that with the implementation of various policies and measures to regulate and control the real estate market in the country, real estate developers have turned to the secondary and tertiary markets for development; on the other hand, they have turned to commercial real estate. With regard to the real estate industry, we are currently in a worse situation. Another phenomenon this year is that the low-end market in the home improvement market has attracted the attention and favor of many companies in the industry. Many large-brand decoration companies have lowered their figure and participated in the operation and competition of the low-end market. At the same time, with the limited capacity of the home improvement market in 2012, the competition will be intensified. The intense competition will continue unabated, activities will be more than one, the cost will increase day by day, and the price war will become fiery.

In such a big environment, the preparatory enterprises still have to regain market confidence. It is believed that the state's real estate control policy is only a phased one, because the process of urbanization in China has been accelerating, and people in China with rigid demand for housing are still very Many, so the real estate market will definitely pick up in the future, it will inevitably bring about the prosperity of the home improvement market.

At the same time, in the fierce market fight, home improvement companies must also fully improve their market competitiveness so as to gain more market share and have the opportunity to relax their business scope. The “guerrilla” has always occupied most of the market share in the home improvement market. In the current slump period of the home improvement market, home improvement companies have to seize “guerrilla’s share”. This is the main reason why so many decorative companies are now going straight down.

The future market trend of Shanghai's famous artists is to strengthen their position - Shanghai culture, Shanghai high-end decoration design, to provide consumers with a warm and stylish home environment.

When wisdom [Interception 11]

In the face of economic downturn and real estate policy pressure in the first half of 2012, the entire real estate upstream and downstream enterprises will face a new transformation. As a wood flooring industry in the downstream industry, regulation will speed up the brand's entry into the reshuffle period. When the deputy general manager of St. Vincent Flooring thinks that, compared to previous years, it has easily achieved annual growth of 30% and 40%. The current industry growth has slowed down, and a company's 10% growth has been very good. Although the development of the wood flooring industry was affected, the so-called crisis also created some opportunities. Now more needs to be done to improve internal strength and make good reputation.

As a leading brand in the flooring industry in China, St. Vincent’s brand core value is “professional quality and trustworthy”. In the past 16 years, it has been based on a global vision, using technological innovation as a core means of integrating resources, and transforming the company through quality-driven development. Based on a fast-growing forest base of 1.5 million mu and a base plant of nine plants, the iconic green industrial chain is fully constructed from seven levels of forestry resources, substrate, factory, design, R&D, marketing and service. Product quality has been realized from comprehensive self-production to full-scale self-control, and a complete service system has been established. There are also unique processes and processes for the post-installation of products to help customers realize their desire for a better home. At the same time, it has guided the industry to green development and healthy development, and has established a good reputation among consumers.

Based on the 16-year market precipitation, Shengxiang Group set a quality, service, price, integrity, and scale advantages. It launched a large-scale thanksgiving operation across the country. The "Paper floor signing China" Zhengzhou station will be held on September 15. The day was held in Zhengzhou, which is an excellent opportunity for Zhengzhou consumers to purchase the iconic floor and obtain superb benefits.