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According to reports, China's furniture production capacity has occupied 25% of the world, becoming the first furniture manufacturing country. In 1978, just after the reform and opening up, China’s furniture had a market of 1.3 billion yuan, and the total amount has now reached more than 700 billion yuan. According to the average growth rate of 22.2% in the past three decades, by 2015, the industry will reach a total output value of 243 billion yuan. Incomplete statistics show that the total retail sales of the whole society increased by 15.5% in 2009 compared with the previous year. The furniture industry surpassed the growth of construction, decorative materials and automobiles, with a growth rate of 35.5%. In the first three quarters of 2010, total social retail consumption increased by 18.3%, of which the furniture industry contributed 38.4%, which is the fastest growing industry.
Luo Baihui, secretary general of the International Association of Mould & Hardware Plastics Industry Suppliers, said that the Chinese furniture hardware industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly enter a period of maturity. During this period, the proportion of China's furniture exports to the world is about 22%, of which the US and EU markets account for more than 75% of China's furniture exports. Relying on e-commerce, the furniture hardware industry has acquired a new effective marketing model to meet the needs of a large number of young people's furniture. For example, the group purchase network and the online shopping mall are the emerging e-commerce models in the past two years. After the home moved to the online direct sales, they received good feedback. Among them, Qumei Home was killed by 13,000 sets within 40 days through online group purchase, with a total value of more than 100 million yuan.
E-commerce represents the maximum use of limited resources by modern technology to meet the needs of consumers. Furniture is sold online so that consumers can add furniture to their homes without leaving their homes. Luo Baihui believes that with the development of the Internet of Things, mobile payment and cloud computing, the future use of resources by consumers will be more concise and convenient. In the future, the furniture industry will rely on the e-commerce industry to usher in greater opportunities for transformation and upgrading.
The furniture hardware market totals 700 billion tons of electricity business seeking transformation
As the “Twelfth Five-Year Plan†countries adjust their economic strategies from export-led to domestic demand-oriented and vigorously promote domestic trade development, the furniture hardware industry should quickly adjust its strategy. While “export†and “internal demand†are both developing, it is necessary to add The development of the big domestic market.