From now until today, the furniture industry has developed for 30 years, and now it is entering the “starting year”, the various specifications for the development of the industry are gradually clear, the characteristics of the industry are increasingly apparent, the industry is becoming more and more mature, and the summary of the development status of the furniture industry is mainly below Several aspects of evolution and transformation:

First of all, furniture factions form and the group begins

In spite of the sluggish environment in the past one or two years, the furniture industry bucked the trend and achieved growth of 11.4%. The industry's total output value reached 650 billion yuan. Yin Xianjian, chairman of the well-known furniture company Shuanghu Furniture, believes that this achievement is mainly due to the fact that the industry structure of China's furniture industry is quietly changing, that is, the domestic furniture industry is about to enter the Warring States period.

The industry analysts believe that the reason why the structure of the Chinese furniture market is changing is mainly due to the following reasons: First, in the next 20 years, urbanization will become an important driving force for the rapid development of the Chinese furniture industry. In addition to the first-tier cities, the demand in the second and third-tier cities will also increase substantially, which will provide sufficient space for the emergence of leading brands. Second, the market structure of the Beijing, Guangdong, and Chuan schools has been changing. Almost all first-line companies have begun to layout to the national market. Third, after more than 20 years of development, China has formed a number of powerful furniture companies. These enterprises have accumulated considerable resources in upstream resources, production capacity, and sales channels, and have obvious competitive advantages. This can easily lead to a leading brand.

"Although it is a dominant pattern, disputes are endless, but some first-line manufacturers with strong capabilities are bound to come to the fore and become leaders in this industry. The entire market will form a situation where leading manufacturers, first-line brands, and other manufacturers will coexist." People told reporters.

Second, ** listing, change and upgrade

The development of the furniture industry has trained a large number of furniture industry workers in the past two decades, including middle and senior managers. But why can't the furniture industry break through the status quo? The biggest problem is that these early owners of entrepreneurial opportunism have generally low quality, lack cultural qualities, and do not understand normative management. Recently, the fact that thousands of employees in some of the country’s largest furniture companies collectively ** is reflected in this fact. Other small factories are even more ridiculous. Business owners like to opportunistic and fraudulently deceive people outside of China. They do not talk about creditworthiness and tax evasion. They are also common. Recently, some employers are hiding debts and not paying back the money.

At the same time, the advent of commercial circulation giants in the furniture industry has increased the popularity of the furniture industry more quickly. Brand display platforms and product sales channels are under monopoly control. The future development situation is even more frightening for furniture manufacturing enterprises. What is terrible is the reduction of high returns. With the increase of operating costs, after the furniture manufacturers are used to suddenly suppressing the inertia of saving money, there will inevitably be large-scale chaos in the industry and re-adjustment and reshuffling. Under the high pressure of the operating environment, unscrupulous management will certainly lead the industry. Bring a new era of prosperity.

Why do furniture companies go public? Furniture manufacturing industry is a traditional industry in China. In the past 30 years, the furniture industry in China has developed rapidly. However, most furniture companies in China are still manufacturing factory models. A large part of their risk is controlled by dealers. Once there are channels, Changes will have a huge impact on the development of the company. The bigger the company is, the stronger its ability to combat market risks, so the pursuit of scale has become the main direction of furniture companies today and in the future. Furniture companies also face the full competition of the industry chain. If they rely solely on their own accumulation and rolling development, they are far away. Far from meeting the huge capital requirements, at this level, we must insert the wings of capital to achieve the fastest expansion. Therefore, listing is the first choice for furniture companies to break through the current predicament. Listing can quickly raise funds to solve funding problems, listing can enhance the company's brand, listing can achieve company expansion and standardize operations.

The furniture industry needs capital to intervene. In a century-long financial crisis, most SMEs have never felt the fear of the capital chain. Even large-scale furniture companies that have always been “not bad” have changed their concepts and are eager to capitalize on it. Get closer. In the circulation field, for example, the Red Star Macalline, which hailed the slogan listed in 2012, and the Hundred Years, Huayuanxuan, etc., conspired to list on the GEM, and Dafu Furniture and Jinsheng Furniture also reported listing information. Not only distribution channels, manufacturing, and even service areas, the industry has reported that the Shenzhen Furniture Industry Association has tried to rely on information from exhibitions, stores, industrial education institutes, furniture newspapers, and other projects. Some furniture companies have already done a good job in managing standards. Preparing for pre-listing, choosing a good consulting agency before the listing or waiting in line for approval will be an important part of quickly achieving hope.

Third, the store is mature, and industrial estates are beginning to emerge

What is industrial estate? According to real estate senior experts, industrial real estate is based on national industrial planning guidance and policy support, based on industry, real estate as a carrier, the construction of the industrial value chain integration platform, industrial shops, supporting office buildings, supporting hotels, office buildings , standardized workshops, convention centers, R&D centers, information centers, and logistics and distribution warehouses are all targeted for development. They integrate industry resources and integrate R&D, production, display, transaction, exhibition, design, communication, promotion, office, and financial services. Regional industrial cluster centers have built industrial trading distribution platforms and integrated commercial and trading networks covering hundreds of kilometers or even the world.

How much can a town's shops rent? Take Lecong in Guangdong as an example. A few days ago reporters learned that shops located at the prime floor of the Louvre Furniture Expo Center in Lecong, Guangdong Province, have actually rented 1800 yuan/m2/month this year, far exceeding the Guangzhou urban furniture store. Shop rental. According to industry insiders, this shop located in a small town in Guangdong is mainly benefited from the furniture industry cluster effect of Lecong, and its rental trend more fully illustrates the investment prospects of industrial shops.

At present, apart from Lecong in Guangdong, the industrial commercial real estate model also appears in Zhejiang Yiwu Small Commodity Wholesale City, Zhejiang Haining Leather City, Hebei Baigou Bag City, etc., which has spawned a group of commercial shops with great commercial value, and greatly promoted. The development of the local economy and even the industry in which it is located. It is understood that the industrial parks in Yiwu, Zhejiang, Haining, Hebei, Baigou, Hebei, and Chengdu, Sichuan have all exhibited the same industry rental trends.

In general, Jiuzheng Building Materials.net believes that with the continuous implementation of the National Twelfth Five-Year Plan on the development of industrial upgrading, the industrial shops will become investment hotspots. Encounter unprecedented control, residential housing prices sideways, sales fell sharply, industrial real estate has suddenly risen, the rental of industrial shops climbed steadily.