With the rapid development of the sanitary industry, the industry management is getting better. The single, extensive production and management model is facing reform issues. The brand gap in the sanitary ware industry will also become larger and larger, and the development of the industry will be divided into two levels. The growth pattern of sanitary ware companies needs to be diversified.

Bathroom brand competition is fierce

At present, the homogenization of the sanitary ware market is serious, but the market size is continuously expanding. The limited market capacity is constantly being squeezed to a new high. For a long time, the development of China's sanitary ware industry mainly relied on expanding investment scale and increasing material input, and embarked on an economic development path that mainly depends on increasing the number of processing enterprises and increasing the number of sanitary ware dealers to expand the extension.

This extensive growth method continuously increases the pressure on the environment and resources and it is difficult to persist for a long time. Sanitary companies and products have low technological content and low economic efficiency. At the same time, the entire bathroom industry has long been at the bottom of the industrial chain, seriously affecting the economic competition in the industry. force.

The bathroom market pattern will shift from chaotic disorderly price wars to clearer brand competition. When the market develops to a certain level, the leading industry must be a large-scale enterprise with high degree of automation, large-scale customization, and standardized production. A few national strong brands will become market leaders. Cross-industry related brands will become new challengers in the market. A group of regional advantage brands will still be followers of the market, and more cutting-edge brands will act as The new generation of markets continues to emerge.

Bathroom growth model should be diversified

The transformation of China's sanitary ware industry to an intensive growth mode requires attention to expand the production of connotation, and is committed to excavating the internal potential of enterprises through the transformation of production technology of sanitary ware companies and the strengthening of sanitary ware enterprise management. Sanitary companies must change the practice of focusing on quantity and not paying attention to quality and efficiency. To expand the technological investment of enterprises to achieve the upgrading of sanitary products, quality is the key to success. At the same time, Sanitary companies must learn to change the traditional methods of industrial production, use information technology to drive business production, and take a new road to industrialization.

All kinds of signs show that the reform of China's sanitary ware industry is imminent. To realize the modernization of the enterprise, we must innovate the scientific and technological concepts of enterprises and improve the construction of the enterprise system. From a single extensive production and business model to diversified development.