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Is the floor industry clearly implemented?
In the era of commodity economy, the concept of "promotion" has been deeply embedded in consumer behavior. Both buyers and sellers benefit from it, as it drives sales and creates excitement. In terms of marketing strategies, a promotion often involves lowering the original price of a product to attract more customers. In the flooring industry, such promotional activities are frequent—almost as common as drinking water. However, with this widespread practice comes confusion. Where does the so-called "discount" come from? What is the real original price? These questions become more pressing as the industry grows. As consumers become more informed, the demand for transparent pricing is growing louder.
From the perspective of businesses, implementing clear pricing is not easy. A recent survey found that 55% of internet users face frustration when purchasing home products like flooring due to inconsistencies between advertised prices and actual promotions. Although slogans like “up to 50% off†or “factory direct pricing†can be tempting at first, they often lead to confusion. Consumers wonder: what is the real original price? How much is the discount actually worth?
Many people argue that the industry needs to push for clearer pricing policies. Some companies have tried to implement this, but they often fail quickly. For example, one brand manager, Mr. Wang, shared his experience. He mentioned that once they clearly marked the actual price, they could no longer participate in many in-store promotions. They had to calculate returns on every purchase, which was impractical. This issue has plagued them for a long time. Now, only a few stores maintain transparency. According to Mr. Wang, it's a tough situation. “If other stores allow bargaining and ours don’t, most customers will go elsewhere.†The pressure from market competition and consumer expectations makes it hard for companies to stick to clear pricing alone.
The challenge of implementing transparent pricing isn't just about individual brands—it requires industry-wide collaboration. If only a few companies adopt this approach, they’ll still be affected by the surrounding market environment. Therefore, it’s difficult for a single company to realize the true value of clear pricing without broader support.
On the consumer side, bargaining has become a cultural norm. In China, many shoppers are skilled at negotiating prices, often expecting a deal. On one hand, this stems from the tradition of market exchange, where consumers aim to maximize their own benefits. On the other hand, bargaining adds an element of engagement to the shopping experience. Without it, some consumers may feel something is missing.
For consumers, clear pricing doesn’t always mean a clear floor price. If a product isn’t discounted, many may not feel satisfied and might hesitate to buy. Bargaining, therefore, isn’t just a habit—it's part of a deeply rooted consumer culture.
Both the industry and consumers play a role in the current lack of transparency in the Chinese flooring market. While this may reflect an immature stage of development, the trend toward clear pricing is inevitable. The entire industry must take responsibility, respond proactively, and work to change long-standing consumer habits. Only then can the flooring sector move toward a more standardized and healthy future.