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Peak Adopts Brand Authorization to Enter Labor Protection Products for the First Time
On April 21, the renowned sports brand Peak held a press conference at its headquarters in Quanzhou, officially announcing a strategic partnership with Nippon Maruoku Co., Ltd. The collaboration involves establishing a Sino-Japanese joint venture called Quanzhou Peak Labor Protection Products Co., Ltd., through a brand licensing agreement. Under this arrangement, the new company will be authorized to use and produce the Peak brand of labor protection products, targeting occupational groups such as mining, power, and petroleum industries.
Peak’s Chairman, Xu Jingnan, stated, “The formation of Quanzhou Peak Labor Protection Products Co., Ltd. marks a significant step in expanding our market presence and represents a key move in our global development strategy. Nippon Maruoku has extensive experience in manufacturing high-quality labor protection equipment, making them an ideal partner for this initiative.â€
The joint venture is registered by Peak Sporting Goods Co., Ltd., Japan Maruko Co., Ltd., and Nanan Peak Safety Protection Products Co., Ltd. The company plans to offer a wide range of safety products, including safety shoes, workwear, helmets, gloves, masks, goggles, and other protective gear. Initially, the company will operate as an export-oriented OEM (Original Equipment Manufacturer), focusing on both high-end Peak-branded products and more affordable options under the Maruou and Anbao brands.
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