Superplasticizer For Concrete And Mortar
Superplasticizer, also named with water reducer, is a key additive used for concrete or mortar, available with liquid and solid form. There are many generations of superplasticizer, and most advanced type is polycarboxylate ether based aslo called PCE based high efficiency water reducer. Besides PCE type superplasticizer, melamine based superplasticizer is also supplied with high performance grade.
Polycarboxylate Ether,Water Reducing Agent,Water Reducing Agent In Concrete,Superplasticizer Admixture Shanghai Na Long Tech Co., Ltd , https://www.na-long.com
Hardware tool dealers "foreign development"
In recent years, the hardware industry and consumer goods have experienced significant shifts in their marketing strategies. Traditionally, the hardware sector has been characterized by bulk trade, with unique sales characteristics and distribution structures that differ from typical consumer products. As a result, distribution channels have become more streamlined, giving rise to new hardware stores and large marketplaces. Some operators and major distributors have even launched their own brands, creating competition within retail strategies. The traditional industry channels are now showing trends toward scale, diversification, modernization, centralization, and internationalization—marking a shift toward mainstream development.
According to insights gathered by the project team, as e-commerce continues to grow, some traditional dealers are beginning to explore channel collaboration, aiming for mutual benefits with other partners. This approach allows them to leverage each other's strengths while maintaining independence.
**Four Key Points for Channel Collaboration**
1. **Integrity as the Foundation of Cooperation**
Each dealer possesses unique resources, and channel collaboration can lead to win-win outcomes. However, in today’s business environment, trust is the essential starting point. If dealers focus only on what they can gain individually without considering mutual benefits, it may create long-term issues. Channel borrowing should not mean handing over all existing customers to another party. Instead, it involves classifying products by channel and exchanging those that are suitable for each other’s networks. This process requires both parties to act with honesty and transparency. Without integrity, there can be no sustainable cooperation.
2. **Choose Differentiated Products**
When engaging in channel borrowing, it's important to select products that are distinct from one another. Why? Because if product positioning overlaps too much, it could negatively impact original sales. Distributors should ensure that the product varieties they exchange are different, which helps boost sales for both sides. A wider range of products gives distributors more choices, which ultimately supports the original product sales.
3. **Maintain Control Over Your Own Channels**
During the process of channel borrowing, it's advisable for dealers to avoid cash settlements and instead exchange products directly. For example, large distribution companies can profit by taking inventory, and using the terminal network can increase profits compared to before. Similarly, terminal dealers who borrow distribution channels can enhance product sales. Although the channels are shared, the control and operation remain with the respective distributors. It's crucial to avoid occupying others' platforms through mutual loans, as no one would willingly give up their channel control.
4. **Agree on Profit Distribution**
While product sales generate profits, different types of dealers may have varying views on profit. Those accustomed to fast circulation aim for rapid turnover and quick capital movement, seeking maximum sales volume. On the other hand, terminal dealers often prioritize maximizing product profits. To ensure smooth cooperation, both parties must agree on how to distribute profits beforehand, ensuring a harmonious working relationship.
**Important Considerations in Channel Collaboration**
During actual operations, dealers involved in mutual channel efforts should also pay attention to two key factors:
1. **Product Positioning Consistency**
Since this is a collaborative effort, it's essential to understand whether the products being sold by the other party are high-end, mid-range, or low-end. Even though the two dealers may appear stronger together, differences in product positioning can reduce the effectiveness of the collaboration. For instance, if one distributor handles low-end liquor while the other deals with premium beer, the benefit of sharing channels becomes limited. Their target markets and distribution methods may not align, making the collaboration less impactful.
2. **Learn Management Practices Across Channels**
By collaborating through channel borrowing, dealers can expand their knowledge and improve their operations. Large distributors can learn about the specific procedures of terminal channels, such as managing hotel staff, payment processes, risk control, and credit management. Meanwhile, terminal distributors can take the opportunity to explore downstream channels and terminals. This kind of cooperation is not just about selling products—it's also about gaining insights into different management approaches and becoming more knowledgeable distributors.