Furniture "micro-exhibition" Wenzhou water test successfully achieved fruitful results

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Furniture "micro Exhibition" (sales experience will be that the micro Furniture Fair) yesterday successfully test the water in Wenzhou Lu Ukiyo home, from all over 198 furniture dealer and furniture designer 162 attended the show. 21 specialty stores were signed on the spot, with a transaction value of more than 4.9 million yuan. The industry believes that from the performance point of view, this short-term and small "micro exhibition" has effectively activated the potential of Wenzhou furniture sales.



It is understood that such a "micro-exhibition" held by Wenzhou Furniture is to create a new model of furniture sales , that is, to integrate event furniture, fixed furniture, custom furniture and soft furniture into a "four in one" to create the concept of integrated furniture And then activate market potential through a combination of display and trade. "There is no bad market, only bad marketing methods." Liu Kezheng, vice president of Shenzhen Louvre Home Furnishing Group, believes that this is a marketing innovation with positive exploration significance and has a good reference value for the furniture industry.

Furniture distribution senior Bu Zhihong said that as a furniture dealer who has been in the business for many years, after visiting this event, he was deeply inspired. She believes that the event organizer's rethinking is completely from the perspective of consumers, combined with the current special furniture consumer market, to create an integrated furniture sales model. "For consumers, this model has saved at least four major costs: time cost, psychological cost, economic cost, and energy cost." Bu Zhihong said that with the introduction of this new model, she is confident of achieving contrarian growth in terminal operations Performance.

Zhang Chong, secretary-general of Wenzhou Special Committee of Interior Design Branch of China Architectural Society, bluntly said that this is an "not simple exhibition". He believes that if this model is promoted, it can not only promote the prosperity of the home sales market, but also enhance the overall appreciation level of the home designer team, because many designers concentrate on appreciation and communication, which is also very useful for learning and interaction.

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