Furniture industry busy promotion to seize the holiday consumer market

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  Following the October sales promotion in the furniture market , just a few days of Christmas and New Year's Day at the end of the year became another small upsurge in the furniture industry in the second half of the year. However, this year's bi-month war started directly in December, and the wide range of participating merchants and discounts have largely exceeded the previous years. Its momentum seems to be only slightly lower than the traditional "May Day" and "Eleventh" promotion.



Furniture stores this year have more various types of promotions than usual. Some insiders have analyzed that facing the business situation, furniture stores need to find ways to promote sales. "It's better to have a promotion than not, and no matter how the sales are after the promotion, at least it's also popular." Some furniture stores said that in the current furniture market environment, the confidence of furniture industry practitioners is also very important. Furniture promotions and other activities can create a good business environment and encourage morale. "At least it is also delivering positive energy." Some store managers have said that employee confidence and sales are complementary, and once the enthusiasm of employees is mobilized, the value created It is very impressive.

How did the traditional off-season of the furniture market in the past years become the sweets of furniture merchants? Industry insiders laughed, "This is all forced." Said Dun Xiaorui, director of Super Comfort International Home Retail Business Division: The competition for festival marketing is becoming more and more fierce, and more and more merchants must first start to become stronger and occupy a leading position in the festival consumer market in advance. "


Wang Xiaobing, vice president of Decoration Group, also introduced that since this year, the overall environment of the furniture industry is really not very good, the market is relatively cold, the difference between the off-peak season itself is not obvious, forcing the furniture business to pay attention to the so-called off-season market. At the same time, the traditional holiday marketing effect is not very good, merchants have to create discounts themselves, such as Double 11, Double 12, Anniversary, Si Qing, etc. "And once someone does a promotion, others are forced to do the promotion, after all, the customers are limited." And "Who can grab some first at this time is the market opportunity."

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