Furniture "easy" makes consumers confused

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The furniture after "Yi Rong" is like a man-made beauty, with an exquisite appearance and an inner heart. It's not necessarily bad in my heart. It's just that the difference between the inside and the outside occurs in the field of furniture. When there is unequal information, it is easy for consumers to be confused.

 

Royal Effie Board Furniture Suite

 

Furniture material "being apt to be content" merchants keep quiet

 

        If solid wood furniture manufacturers play "non-transparent" sales, consumers will suffer. Last week, "Guangsha Times" received two complaints: Mr. Wu bought a set of "solid wood furniture" at a furniture store in Nansihuan for more than ten thousand yuan. The furniture can be moved easily, which is much lighter than the original solid wood furniture at home. Upon further inquiries, the delivery worker revealed: "This is solid wood veneer furniture, the skin is solid wood, and all the plates are inside."

 

Coincidentally, Miss Zhao also encountered solid wood furniture that was "easy" by the merchant. Miss Zhao told "Guangsha Times" that she took a fancy European-style furniture brand in a furniture store in the fourth ring road in southwestern China. The carvings are complicated, like solid wood carvings. After careful study, it was found that the label "product material" column reads "imitation wood". What is the meaning of "imitation wood" and what does it have to do with wood? Regarding Miss Zhao's question, the in-store shopping guide's answer has always supported us, and occasionally "high-tech materials" and other rhetoric were revealed in the words, but until Miss Zhao left, the store staff did not give a clear answer.

 

If "Yi Rong" beautifies the face of furniture, consumers need to be informed

 

Want to buy solid wood furniture , but was cheated by the merchant's Yi Rongshu. The furniture material is "easy", why can't it be made clear to consumers and be bought and sold in a transparent way? Businesses do not clearly inform consumers that there is an "intentional" component, and there are also management loopholes.

 

There are three reasons: First, speculation. After "special processing", the cost of imitation solid wood furniture is low. If it can be sold at the price of solid wood furniture, businesses will definitely make a profit. Second, the management is not strict. Some merchants do not deliberately hide the truth about furniture being erroneous, but due to inadequate internal management, shopping guides use falsehoods to sign more orders. Third, the information is not equal. There are also some merchants who do not want to make huge profits from them. They think that it is a well-known thing that a set of furniture with a price of less than 10,000 yuan is not made of pure solid wood, and no special explanation is needed.

 

In fact, many first-time home buyers are unable to successfully align furniture materials and prices, which also exposes the hidden disease of unequal information in the furniture industry. Therefore, for the various "new" materials and "new" processes that appear on the furniture production end, merchants should try to know the buyer as much as possible, so as to gradually eliminate consumers' panic and helplessness when buying furniture.

 

Part of "Easy" is a new material that can enrich the shape and reduce the price

 

In fact, "skinned" and "imitation wood" are a common new usage of furniture materials, they can reduce production costs and selling prices, and "quench thirst" for more consumers who love solid wood furniture Secondly, it can solve the monotonous problem of solid wood furniture, improve product plasticity, and make "solid wood furniture" more closely integrated with today's diversified living space. Simply put, as long as these "easy-loading" solid wood furniture is not hidden, it is clearly indicated to consumers that their existence is necessary and will have many fans.

 

"Imitation wood" is similar to "inverted mold". It is a common production method for mid-range and low-end European and American furniture . The principle is to inject the prepared chemical raw materials into the carved and complicated furniture component molds, and then take them out after solidification; "Skin" is to put a layer of solid wood on the surface of the furniture, some products are all inside the board, and some frames will also be made of solid wood. Compared with carving on solid wood, this process has the advantages of easy operation, reduced waste of logs, cost savings and lower terminal selling price.

 

Zhu Guangyu, deputy general manager of Peugeot Furniture, said that furniture made with the "inverted mold" process is now mostly used in hotels in Europe and America. Peugeot also wanted to use it in the board wood furniture series, but later stopped because of fear of consumer misunderstandings. In addition, Zhu Changling, chairman of the China Furniture Association, also said that the "inverted mold" process itself has many advantages and is worthy of being widely used. But this also requires consumers to have a correct understanding of it, in order to promote the determination of manufacturers to use. (Editor: Peter)

 

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