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Elderly floor market has a huge development prospect
In today's society, the aging population is becoming more and more prominent. As a result, there is an increasing need for elderly-friendly products and services. However, the elderly home market still lacks sufficient options, especially when it comes to flooring solutions. Many floor companies have yet to focus on this growing segment, despite its huge potential.
During a recent visit to major home stores, reporters found that few retailers offered products specifically designed for the elderly. When asked if they had any flooring options suitable for older customers, most sales representatives were unaware of such products. Some even mentioned that the elderly market was too small to justify special attention or investment.
This lack of awareness extends beyond just flooring. When asked about "elderly floors," some shopping guides were confused, questioning whether floors are suitable for both young and old. One guide even said, “Dark-colored floors aren’t on our list for the elderly.â€
Despite this, many elderly consumers do have specific needs. For example, one senior shared, “I can't sit on soft fabric sofas at home. Once I sit down, it's hard to get up again.†This highlights the importance of designing flooring and furniture with the elderly in mind—focusing on stability, ease of movement, and safety.
Currently, there are very few specialized flooring products tailored for seniors. Most companies only promote flooring for children, while ignoring the unique requirements of the elderly. Some even use vague terms like “most suitable†or “only suitable†for the elderly without actually offering real solutions.
However, the demand for elderly-friendly home products is growing. According to reports from Mercure, Hualing, and Wanjia, there has been a noticeable increase in interest from older consumers. Industry experts believe that the professional elderly home market will become a significant trend in the future.
Given that elderly individuals spend a lot of time at home, the practicality, safety, and comfort of their living environment are crucial. Unfortunately, products that combine health, environmental protection, functionality, and safety remain rare. Experts suggest that furniture should be designed with rounded edges to prevent injuries, and floors should have enhanced anti-slip treatments.
Moreover, modern elderly consumers also value aesthetics and creativity in their homes. While practicality is essential, the design of elderly furniture should not neglect artistic and decorative elements.
With the home furnishing industry constantly innovating, it’s time for flooring companies to step up and create dedicated brands for the elderly. By researching and developing products specifically for older consumers, and focusing on every detail of their needs, the industry can better serve this important demographic.