With the improvement of people's living standards, China's furniture industry is booming, the market is constantly expanding, the furniture retail market demand is growing rapidly, and the sales system is showing a diversified pattern. The development of the retail channel has gradually developed from the initial storefront to the factory, to the stage of shopping malls, supermarket chains and professional hypermarkets. The product variety is greatly rich, and the sales volume has also increased unprecedentedly. Who will be the king of the industry's five major channels At present, the main sales channels of furniture in China include brand stores, furniture supermarket chains, professional hypermarkets, and online sales. Different sales channels have different furniture circulation links, so the price level and service quality are also different. According to the furniture business model, China's furniture sales channels can be roughly divided into 5 categories: Factory direct sales This model is mainly for furniture companies to directly operate and sell locally, continuing the earliest "front shop and factory behind" retail model. Because the middle link is omitted, the price is relatively low, and it has certain market competitiveness. This method is suitable for small batches and small sales radius. At present, it is mostly adopted by some local small and medium-sized enterprises. Department store In the 1980s, department stores were one of the most important sales channels for furniture in China, occupying a larger market share. In recent years, due to the continuous rise of professional furniture stores and furniture hypermarkets, the share of department stores operating furniture has gradually decreased. brand store This channel only sells one type of furniture or one brand, and currently accounts for about 10% of the market share in China. The brand store has an elegant environment, good product display effect, and can perfectly shape the manufacturer's brand image. Consumers can make good choices on the premise of recognizing a certain brand. However, the single brand and insufficient scale limit its development. This kind of channel requires manufacturers to have a strong brand appeal, and products have a large advantage, otherwise it is difficult to enlarge. Supermarket chain The main representatives are Oriental Homeland, Red Star Macalline and so on. In European and American countries, this model occupies most of the market share. With its strong capital, chain-operated furniture companies have emerged in the industry in recent years, using their own brand advantages to actively seize mid- to high-end customers in the furniture market, and have already achieved initial results in various central cities. Due to the introduction of advanced management experience and continuous improvement of service quality, this model will further expand its influence. Professional hypermarket From the magnificent furniture city in the early 1980s to the turbulent furniture industry parks in various regions, professional hypermarkets have been the most influential sales channels in the Chinese furniture industry. Due to the large scale and good hardware facilities, consumers can easily achieve "one-stop shopping", and professional hypermarkets occupy 70% of the market share in China. The vigorous development of professional hypermarkets is closely related to the current consumption habits of Chinese consumers (generally likes to bargain, the level of consumption and the lack of attention to services, etc.). As the consumption level continues to increase, consumers will continue to pay attention to the quality of services. Owners of hypermarkets are mostly general agents or general distributors of various manufacturers, each with their own policies, mixed fish and dragons, and difficult management. Therefore, the future competition of professional hypermarkets is not limited to hardware support, policy preferences, software support, management and services Will become more and more important. In the future, the sales channels of China's furniture market will still be dominated by professional hypermarkets, and will continue to develop into professional brand stores. In addition, supermarket chains will also become a new force and continue to develop, becoming an important supplement to the sales channels. In addition, the influence of the emerging online sales, comprehensive house supply stores, mail order and direct sales will continue to expand. See the "China · Western Home Supplies Mall" Western furniture looks at Chengdu, and Chengdu furniture looks at Xindu. The furniture industry is one of the nine key industrial clusters planned by Chengdu City, and the main channel for product sales in the furniture industry is professional hypermarkets. Chengdu Furniture Industrial Park, as the largest concentrated furniture industry development area in western China, will become the most complete production and sales base for China's furniture industry. Chengdu Furniture Industrial Park is located in the adjacent areas of Xinfan Town, Longqiao Town and Banzhuyuan Town, Xindu District, Chengdu. It covers a total area of ​​6 square kilometers and belongs to the provincial and urban key three-level project. The park is positioned as a manufacturing base and a home goods trade and logistics distribution center. It will develop into a furniture industry cluster area integrating home product R & D, design, production, supporting, finished product display, raw materials trading and logistics, supporting vocational technical training and living service facilities. . The entire park has invested more than 10 billion yuan. After all the development is completed, it will achieve an annual production output value of more than 5 billion yuan and an annual market transaction value of more than 10 billion yuan. "China? Western Home Furnishings Store" is the third phase of the development and construction of the Chengdu Furniture Industrial Park. It will focus on the development of a commodity trading display area composed of large-scale home furnishing professional market clusters. The mall covers a total area of ​​5,000 mu and is dominated by finished furniture. It integrates the display, exhibition and sales of various household goods and warehousing and logistics. The mall will gather multiple large furniture stores, set up independent and professional exhibition halls, and display different types of products such as domestic and foreign civilian furniture, office furniture, hotel furniture, children's furniture, campus furniture and special-purpose furniture. The mall will also introduce distributors of raw and auxiliary materials for furniture production to meet the supply of main and auxiliary materials needed by furniture manufacturers, and at the same time gradually form the value-added processing of the main materials on-site, radiating the western and domestic markets. After all are completed, the annual transaction volume of the mall market will reach more than 10 billion yuan, becoming an internationally influential domestic first-class household goods trade circulation industrial cluster. In addition to its outstanding scale, planning, and hardware support, the "China · Western Home Supplies Mall" also has many unique advantages: as the leading industry of the regional economy, the policy advantages are self-evident, and the government administrative management services are highly efficient and quality assurance; Fighting in a group, it has great advantages in scale, a perfect industrial chain, and effective cost control; transportation and logistics have outstanding advantages, advanced business concepts, and unified publicity and promotion ...
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China · Western Home Furnishing Articles Mall—Western Furniture See Chengdu, Chengdu Furniture See Xindu
There is reason to believe that with the "China West Home Appliances Mall" coming out, an unprecedented scale of "professional store cluster aircraft carrier" will appear in the western furniture sales market, and many advantages of the furniture mall will eventually converge into a huge market radiation With the core competitiveness, leading the innovation and development of the sales model of furniture and various household goods in western China, it has become the ultimate choice for the major furniture manufacturers in the west and the country.