On January 1, the China-ASEAN Free Trade Area was officially launched, which means that the import and export of products between China and ASEAN countries will soon enter the zero-tariff era. “Shishi textile enterprises have huge space for exploring the ASEAN market. This is a new business opportunity!” said Cai Zhenrong, president of Huafeng Textile Group. Compared with ASEAN countries, China’s textile and apparel products have obvious advantages, although some countries in ASEAN will have some textile products. Listed as sensitive products for protection, but after the normal tax reduction procedures start, China's textile and garment enterprises have a huge space to explore the ASEAN market.

There are not a few people in Shishi textile and apparel industry who share the same view with Cai Zhenrong. The person in charge of Yongxin Computer Equipment Co., Ltd. in the area of ​​Minjiang River told reporters that after nearly 20 years of unremitting efforts, Ever Trust Technology has become the first in China in the embroidery equipment industry. A state-level key high-tech group company integrating production, learning and research. The company has used ASEAN countries such as Vietnam, Thailand, and the Philippines as key sales areas in the past two years. The official launch of the China-ASEAN Free Trade Area will be for enterprises. Development brings new opportunities. Hou Zhijiang, general manager of the general publishing industry, said that since the second half of 2009, the number of merchants from the ASEAN countries received by their company has increased significantly. This is consistent with the Shishi hotel industry's statistics on guest arrivals in ASEAN countries such as Vietnam, Laos, and Thailand. .

Qiu Tianzhu, member of the China Overseas Chinese Federation and president of the Philippine China Jinqiu Group, who has always followed the progress of the China-ASEAN Free Trade Area, told the reporter that the Ministry of Commerce of China has approved the establishment of 10 overseas economic and trade cooperation zones, three of which are respectively located in Indonesia, Vietnam, and Cambodia. This shows that the Southeast Asian region is a key area for Chinese enterprises to "go global" strategy. He believes that the formal launch of the China-ASEAN Free Trade Area will surely lead to more trade facilitation and the investment of both parties will continue to increase. According to Xiao Wu, a Vietnamese who has been engaged in clothing trade in Shishi, the salary of ordinary employees in Vietnam is also about 800 RMB. There are already some textile and apparel companies responsible to discuss with him the cooperation of setting up a processing plant in Vietnam. It is understood that textile and garment enterprises set up factories in ASEAN countries in addition to the policy of enjoying tariff exemption, there are several favorable factors: First, some of the local textile raw materials are cheaper; Second, it is more conducive to the development of new textile markets; Third, some ASEAN countries The national labor cost is low. This is particularly beneficial for the textile and clothing industry as a labor-intensive industry. At present, textile and garment enterprises in Zhejiang, Guangdong, and other places invest in textile and garment enterprises in Vietnam, Cambodia, Laos, Thailand, and other ASEAN countries, and many textile and garment companies have invested and built factories in the region and obtained good results. With the formal launch of the China-ASEAN Free Trade Area, the transfer of textile and apparel production and processing and sales networks is certainly one of the main contents of future cooperation between China and ASEAN.

According to the person in charge of the Shishi Overseas Chinese Affairs Bureau Foreign Affairs Bureau, in the Philippines, there are many Chinese whose ancestors have lions, and Shishi textile and apparel companies can fully use these overseas relations to carry out more in-depth cooperation. Lu Zhiyin, a decision-making member of the Association of Travelers of the Philippines and the Shishi Township of the Philippines, said in a phone interview with reporters that if Shishi textile and apparel companies want to enter the ASEAN market, they must quickly formulate business strategies and strategies for the development of the ASEAN market and formulate their own industries in the region. Respond to the program and develop the ASEAN market differently. Lu Zuyin said that the economic development level and market characteristics of the ten ASEAN countries are different. Before entering the market, companies must do a good job in researching and using the resources of overseas Chinese relatives in the Philippines to improve the popularity of lions, their products and services in ASEAN as quickly as possible. Well-known textile and clothing brands are made famous brands in China-ASEAN free trade area.