Since the world financial crisis in 2007, the global security market has shrunk, and more and more Chinese companies have opened up new markets such as Middle East and South America through e-commerce. The data shows that in the process of responding to the international financial crisis, the proportion of companies that have not applied e-commerce has reached 84.2%, while the enterprises using e-commerce accounted for only 16.8%. It can thus be seen that under the complex and ever-changing market environment, e-commerce has great significance for the sustainable and stable development of a company.

However, the current status quo, the security industry as a whole is not enough emphasis on e-commerce, the vast majority of security companies understand e-commerce is still in a state of ignorance, e-commerce scale is not enough and there is no basis for the formation of specific performance in the following Some points:

1. Blindly never think, do not prepare to blindly dry, others opened Alibaba, I also opened, I opened Taobao shop other people, others do Baidu promotion I also do. There is no purpose, no planning, no goals. This blind practice, which does not take into account its own needs and market environment, is blind, and it is also difficult to do well. E-commerce will become tasteless in this way.

2. When it comes to the implementation of e-commerce, most companies are extensive developments and do not pay attention to detail management, and they miss many opportunities in vain. As we all know, security products need to be set up as a monitoring system to run, so buyers must have a detailed understanding of the product information. Security products released on the Internet, there are some key information is not omissible. For example: brand, picture, size, parameters and some unique advantages.

3, impetuous frozen feet three feet a day cold, e-commerce to highlight the effect, the need for a certain period of time and long-term unremitting persistence and efforts, not the project launched immediately will be able to achieve results. However, with the author's observation in the security industry for 6 years, the impetuous style is prevalent and the views are extremely extreme. For e-commerce, it is often expected to be high, and the negation is fast.

4. Inverting current security e-commerce has a strange phenomenon that is different from other industries. Efforts in e-commerce are often second and third line companies. Domestic brands such as Haikang, Dahua, Dali, Jingyang, and Ruiming are unwilling to invest in e-commerce. The main reason is that they do not want to expose product prices to the outside world, which has an impact on project bids. The distribution agencies of the second and third tier companies and first-tier companies are everywhere and everywhere. The hundreds of millions of sales under Taobao’s security category were created by these companies. In the IT hardware industry, vendors are gradually using electronic commerce to erode the agency distribution sites in order to minimize channel costs and achieve a flat channel.