Under the state's control over real estate, the “cold stream” of real estate has hit the building materials industry, coupled with the impact of e-commerce platforms on traditional stores, and agents have emerged throughout the country to escape from traditional shopping malls such as the Red Star Macalon and the House of Homestead. Case.

Previously, cities such as Chongqing, Nanjing, and Zhengzhou had manufacturers or agents evacuated from the Red Star Macalline. Actually, there are some cases of brand evacuation. On July 1, last year, more than half of Huaiyin home in Huai’nan, Shandong Province, had to withdraw their stores due to lack of support.

Actually, Ren Cheng, vice president of Rencheng told this newspaper: “Distributors and agents withdraw from the store are an isolated phenomenon for the actual home. Some dealers are indeed more difficult in front of them and may pay more attention to the immediate interests. With greater pressure, take the withdrawal from the store."

In recent days, it was reported that the rental of supermarkets will continue to rise. Red Star Meikailong Jiangbei store in Chongqing Jiangbei Wrigley, Faenza, Siwei and other 12 bathroom brand agents chose the collective to “escape”.

Red Star Meikailong Jiangbei store in Chongqing, a bathroom brand agent Huang told the newspaper, “The annual turnover is only more than 20 million, in 2011 due to rising rents cost more than tens of thousands of dollars, 2012 if the rent rises, we certainly could not bear it ."

He rented more than 120 square meters of booths in the store. In 2011, the rent in the store rose from 135 yuan per square meter in 2010 to 170 yuan per square meter per month. This has caused a big drop in the profit margin of the product year-on-year. Of the above-mentioned more than 10 sanitary ware brands, there are only 4 that have not lost money.

In order to survive, after hearing that rents will increase in 2012, the above-mentioned 12 brand agents formed alliances with Red Star Macalon to negotiate to reduce rents.

"The negotiation is basically broken. Red Star Macalline is now ignoring the request for reselling by the agents." An insider of the above-mentioned 12 bathroom brands said that the home market is not good, not only in the sanitary ware industry, but also in the flooring and furniture industries. At this time, the increase in the rent of the Red Star Macalon is tantamount to worse. The agent proposed to Redstar Macallon to reduce the rent to the level of 2010. “Let everyone pass this winter first.”

The China Building Materials Circulation Association's National Building Materials Index (BHI) showed that in November of last year, it was 110.18, a decrease of 9.08% from the previous month and a decrease of 0.35% from the same period of last year. The market gradually entered the off-season.

Qin Zhanxue, vice president of the China Building Materials Distribution Association, told the newspaper that there was no significant market growth expected during the renovation season in October last year. In November last year, the popularity index, sales ability index, employment index, and purchasing power index all declined, indicating construction materials. The home market began to take a downward path, and it has begun to enter the off-season at the end of the year.

Demand for frantic expansion in stores has fallen, rents have risen, and profits for manufacturers and agents have fallen. The crazy expansion of hypermarkets has made it even more overwhelming for vendors and agents who are in the same market as hypermarkets.

Actually, the president of the company, Wang Linpeng, said at a home industry conference last year that in the next 3 to 5 years, actually the House plans to open 10 to 15 new chain stores every year, completing the layout of all the provincial capital cities in 2012, with over 60 chain stores. With an annual sales of more than 30 billion yuan, the layout of major prefecture-level cities was completed in 2015. The number of chain stores exceeded 100 and annual sales exceeded 50 billion yuan.

Hongxing Meikailong, chairman of the company, Jianxin Jian, has announced that he will open 200 stores in 2020 and become one of the top 500 companies in the world.

When the store opens a new store, it requires manufacturers and agents to expand with the new store. A building materials home e-commerce company executives told this newspaper that traditional stores generally require manufacturers or agents must sign a cooperation agreement, promised to open stores with stores, pay deposits and so on, which is the so-called bundled sales.

"The withdrawal of the shop is the same. If we withdraw from the Nanping shop in Chongqing, the store will not allow us to continue to sell in the Jiangbei store." Said the bathroom agent Mr. Huang said.

Crazy expansion, if it is in a good economic situation, may help to seize market share, but in the economic downturn, it will bring many problems.

Qin Zhanxue believes that in recent years, due to the rapid expansion of enterprises, some store locations are not ideally located, and they are subject to regulation and control. Therefore, the operating conditions are not very good.

On July 23 last year, the home shop of Hangzhou, which was only opened for 8 months, was forced to close down.

Encountered by the impact of electricity supplier Ren Cheng said that before October last year, the company's sales have been showing a growth trend, but declined after October.

The decline in the performance of traditional stores in addition to the bad situation in the general situation, but also the impact of e-commerce. The above-mentioned high-level building materials home e-commerce company told this newspaper that the withdrawal of manufacturers or agents from traditional stores may stimulate the further development of building materials and home e-commerce, and the traditional commercial real estate model will be tested.

Taking into account the high level of traditional store rental, from the end of the previous year, beginning last year, Sohu, Taobao, Baidu, etc. have entered the field of building materials home e-commerce.

But what the e-commerce business did not expect was that last year's performance was far below expectations. "Everybody is basically losing money and some of the losses are very serious," said the high-rise building e-commerce company said.

Although e-commerce has a negligible market share in the building materials home furnishing industry, and there is still no large amount of funds to focus on the building materials home e-commerce sector, he believes that if the operating conditions of traditional stores throughout the year are still as bleak as last year, e-commerce opportunities may be necessary. coming.

Housing prices may still rebound Although Lian Ping’s price pressures are decreasing, Lian Ping believes that in the medium to long term, the factors that drive price increases still exist, such as the increase in labor costs due to the demographic transition, the price of resource products as a result of resource price reforms, and urbanization. The process will result in the reduction of land area and other factors, all of which will drive up the price level. This macroeconomic policy should still maintain close attention and implement necessary adjustments, especially in the regulation of supply and demand and the governance of circulation.

Wang Wei, deputy director of the Agricultural and Rural Economic Research Center of Shandong University of Finance and Economics, believes that the surplus labor force in rural areas is continuously declining, and competition among the labor force in various regions and industries is becoming increasingly fierce. It is expected that SMEs in the eastern part of the country will still face greater employment pressure and raise the wage level this year. It is difficult to avoid attracting workers.

Zhang Weiguo, director of the Institute of Economic Research of the ShanXi Academy of Sciences, said: "The demand for wage growth by workers is already a problem faced by most companies, and the wage increase will eventually be transmitted to consumer goods prices."

Since last year, the sharp fluctuations in the prices of agricultural products have been one of the important factors that have caused price instability. Bai Pengming, a macroeconomic researcher at China Investment Advisors Co., Ltd., believes that the appearance of the "price of roller coaster" market for agricultural products is mainly due to the lack of effective information communication and the disconnection of various links. The competent agricultural departments in various regions need to provide reasonable guidance for the cultivation of local agricultural products and scientific layout. The market information disclosure platform should be established as soon as possible so that the market information and planting situation form an effective connection.

In addition, some experts also believe that China's property market prices have fallen. However, with the expected adjustment of the deposit reserve ratio and the long-awaited release of rigid demand, the housing price rebound may not have been eliminated. Can't relax.