Tianjin Alcoa International Trade Co., Ltd. , https://www.tjalcoa.com
2013 will be the shuffling year for the building materials industry
In 2012, the building materials industry continued to face a prolonged downturn, with the market undergoing deep adjustments. As we entered 2013, many industry insiders began referring to it as a "shuffling year" — a time of intense competition and transformation. Whether or not the market would rebound in the second half of the year remained uncertain, but one thing was clear: the landscape was becoming more complex and unpredictable. Companies had to be agile, constantly adapting their strategies and using every possible tactic to stay ahead. The key message was simple: don't wait for opportunities to come to you — take the initiative, seize control, and survive the storm.
One of the most notable trends in 2012 was the rise of brand alliances. As the market cooled down, major players started forming coalitions to strengthen their positions. This joint marketing approach was not limited to the Pearl River Delta; it spread across the country, with various types of brand collaborations emerging. These alliances allowed companies to boost their visibility and gain a competitive edge quickly. In 2013, this trend was expected to become even stronger, making collaboration an essential strategy for success.
Another significant shift was the focus on channel development, especially in lower-tier cities. In 2012, companies were busy expanding their distribution networks and maintaining market share. However, without a strong brand presence, it was difficult to sustain growth. With the first- and second-tier cities becoming saturated, many building materials firms turned their attention to third- and fourth-tier cities. The new central government's urbanization policies further accelerated this movement, creating new opportunities in these emerging markets.
Additionally, there was a growing emphasis on sustainability. The low-carbon trend gained momentum, with thin brick tiles becoming a popular choice in the tile market. These tiles are thinner, lighter, and just as durable as traditional ones, offering better performance while reducing material and transportation costs. Their lightweight design also made them easier to handle during installation. As production technology improved, prices were expected to drop, making them more accessible to consumers. By 2013, they were set to become a major player in the industry, reflecting a broader shift toward eco-friendly and efficient construction solutions.
Overall, 2013 was shaping up to be a pivotal year for the building materials sector — a time of challenges, transformations, and new opportunities. Those who adapted quickly and embraced innovation would likely emerge stronger in the long run.