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Two major difficulties in the domestic wooden door market
In the long-term competition of the market and the survival of the fittest, the wooden door industry has also revealed many weaknesses that have hindered its overall growth. According to an analysis by a leading figure from Chuanwang Wood Market, the domestic wooden door market currently faces several key challenges.
Firstly, despite a generally strong market environment, many products are struggling to find buyers. This is due to a combination of factors, including housing market regulations, rising raw material costs, increasing labor expenses, and natural disasters such as floods and droughts. As a result, the domestic wooden door industry has experienced a downward trend. Recently, cities like Zibo in Shandong, Jiajiang, and Yunnan have seen large-scale production shutdowns. The frequent occurrence of overcapacity and market saturation has placed immense pressure on small and medium-sized wooden door companies. With more consumers becoming rational and less willing to pay premium prices, product backlogs have become a serious issue. Some companies have had to halt parts of their production lines to manage inventory.
Experts point out that the wooden door industry remains largely traditional in terms of management and marketing. The quality of the workforce is not high, and only a few companies have well-known brands and established distribution channels. Many businesses lack standardized sales management, weak market presence, and rely heavily on personal relationships with dealers rather than solid business strategies. Additionally, many companies do not have the capability to build strong brand identities, nor do they have a systematic business model, professional marketing teams, or accurate market insights. Without customer-centric service standards, effective supply chains, and efficient capital management, these issues can lead to long-term risks and even company failure.
In summary, it's clear that internal operations and market standards need urgent improvement. Companies can consider halting some production lines to reduce inventory and wait for better sales seasons. There is still real demand in the market, and if products are well-made and positioned, they can still achieve success regardless of the economic climate.
Another major challenge is the decline in effectiveness of holiday promotions. Events like the Mid-Autumn Festival and New Year often see aggressive promotional campaigns featuring words like "discount," "buy now," and "limited offer." However, these tactics are no longer surprising, and some companies resort to questionable sales practices to attract attention. Unfortunately, consumer interest in these promotions has significantly decreased. With rising prices and tighter budgets, people are more cautious and skeptical about sales gimmicks. As a result, even during peak promotional periods, foot traffic in some building material markets has dropped dramatically, making it increasingly difficult for businesses to drive sales.