The first Suzhou International Furniture Fair will be held on June 5

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The huge economic crisis and market depression have brought about a "shuffle" in the furniture industry. The domestic demand market has become the focus of all enterprises. Medium-sized enterprises should not only respond to the transformation of export enterprises, but also focus on improving their competitiveness. Seizing the domestic demand market has become the most urgent. The way of living. We have repeatedly heard the call of "I want to participate" from the majority of medium-sized enterprises, and Suzhou International Furniture Fair came into being.

The first Suzhou International Furniture Fair will be held from June 5 to June 8 at the Suzhou International Expo Center. In the current situation, domestic-oriented mid-range furniture will occupy a larger market share. In such a fierce mid-range market competition, a large number of enterprises will become the backbone of the furniture market in the future, so the first Suzhou International Furniture Fair has the fundamental purpose of "making the middle stream become the mainstream and making the middle become the backbone".


Exhibition Implementation Plan

Organizer : Likou Furniture Industry Association

Organizer : Zhao Yixue Business Planning Agency

Exhibition area : 100,000 square meters

Types of exhibits : civilian furniture, office furniture, mahogany furniture, furniture accessories

Throughout the previous furniture exhibitions, industry giants have their own unique styles and infinite scenery. Medium-sized furniture companies are quiet and obscure. Medium-sized furniture companies need their own discourse platform to get ahead.

The high price of the Guangdong exhibition has made many medium-sized enterprises prohibitive. The mainland exhibitions are also expensive. Only the Suzhou exhibition has attracted many medium-sized enterprises in China at the "middle" price. If an exhibitor calculates according to the exhibition area of ​​300 square meters, in the exhibition of 700 yuan per square meter in Guangzhou, the booth fee is 210,000 yuan, and in 900 yuan per square meter in Shanghai, the booth fee will be as high as 270,000 yuan, while the Suzhou exhibition is at a discount Under the policy, only 300 yuan per square meter, the total price of the booth is only 90,000 yuan, the exhibitor can save half of the booth fee or even two-thirds.

Exhibition scale : There are about 400 exhibitors and the total number of visitors is expected to exceed 100,000.

Exhibition schedule : 1. Three days before the exhibition is a professional exhibition. At the same time, many forums, lectures and annual meetings of furniture manufacturers are held in the exhibition center. 2. From the second day to the fourth day, the venue is open to ordinary audiences. During this period, many brand promotion meetings and large-scale on-site promotional activities with the participation of celebrities were held.

Suzhou International Expo Center has a total designed construction area of ​​255,000 square meters, with world-class supporting facilities, which can provide the world's largest uninterrupted exhibition space. Suzhou International Expo Center successfully held the Golden Rooster and Hundred Flowers Awards Ceremony, the 28th World Heritage Convention and other large-scale international exhibitions. Provided good hardware equipment for the first Suzhou Exhibition. The organizer of this exhibition, Zhao Yixue's business planning agency, brought together various senior talents. Master, Ph.D., returnees and furniture industry elites ...

Suzhou International Furniture Fair will take the main venue of Suzhou International Expo Center as the point, the 1.5 million operating area of ​​Likou Furniture Market as the line, and 5000 furniture factories in Xiangcheng District as the face, forming a strong scale of point, line and surface combination. At the same time, the exhibition also relies on the furniture industry in the Yangtze River Delta, with brand furniture companies as the main force. The exhibition is fully supported by industry experts, outstanding enterprise representatives, and local governments and industry associations.

Exhibitor Positioning : Domestic furniture companies, mainly domestic medium-sized and emerging furniture companies focusing on domestic sales.

Positioning of the audience: professional visitors-dealers, factories, shopping malls, furniture practitioners and professional media across the country; ordinary visitors-consumers in the neighboring cities of the Yangtze River Delta who are concerned about furniture.

Benefits of exhibitors : Suzhou International Furniture Fair will help companies improve brand awareness, expand domestic demand markets, increase sales channels, and promote the improvement of enterprise management. At the same time, the exhibition will promote industry exchanges, create inspiration for the development of new products, and improve the level of product display. Provide professional zoning arrangements and complete types of matching, forming a comprehensive trading platform for production, supply and sales.

Benefits of exhibitors : exhibitors will learn the most comprehensive industry information, master the latest industry trends, keep up with the most avant-garde fashion trends through the exhibition, and look for new product opportunities.

East China is the healthiest economic sector in China. Suzhou is located in the core area of ​​the Yangtze River Delta with the most developed economy. The transportation is convenient, and the developed highway and railway network are quickly connected to the surrounding areas. Convenient and fast transportation and logistics, so that both exhibitors and exhibitors can save time and money.

According to statistics from the China Furniture Association, there are 30 million square meters of furniture stores in the country, with Suzhou as the center, and within a radius of 300 kilometers, there are nearly 15 million square meters of furniture stores, including 4.5 million square meters in Shanghai and 2 million square meters in Nanjing. , 2 million square meters in Hangzhou. It occupies half of China's furniture distribution industry, covering 150 million wealthy people, and the regional purchasing power is second to none in the country. There are about 60,000-80,000 furniture distributors in the region, and large-scale distributors with annual output value exceeding 100 million yuan have been established. It is expected that the professional audience of Suzhou Furniture Fair will exceed 60,000 to 80,000.

Exhibition promotion plan : 1. Large-scale promotion meetings, summit forums, and exhibitions in various places. Press conferences were held in Zhejiang, Guangdong, Sichuan, Beijing and other industrial gathering areas. The Yangtze River Delta, Pearl River Delta Summit Forum, China Furniture Industry Summit Forum, Guangzhou Family Exhibition, Shenzhen Family Exhibition, Dongguan Family Exhibition and Shunde Family Exhibition were widely promoted . 2. Advertise on professional furniture media. CCTV, Jiangsu Satellite TV, Zhejiang Satellite TV, Oriental Satellite TV, websites, anti-aircraft gun ads, newspapers and magazines and other important media. 3. Carry out on-site promotion and advertising in various domestic furniture industry events; 4. Follow up publicity reports for dozens of domestic newspapers, magazines and website forums; 5. For ordinary audiences, conduct a large number of televisions and radios from January to February in advance And other media advertisements; in the neighboring Shanghai, Hangzhou, Nanjing, Changzhou, Wuxi, etc., a strong publicity campaign is aimed at mass consumers. During the exhibition, the free shuttle bus from the above cities to the exhibition site is opened at the same time, which maximizes the attraction and convenience End consumers who have consumer demand observe the exhibition and purchase on the spot. 6. Invite celebrities who speak for major furniture brands to participate in on-site activities.

Under the current financial crisis, do you need to find new business opportunities? Do you need to find sales channels for your products? Do you need to enhance your company's brand image? The first Suzhou National Furniture Fair will bring exhibitors and exhibitors unlimited business opportunities with a new concept and a full range of services, create a platform for mainland manufacturers to connect with mainland distributors, and provide a stage for domestic emerging furniture companies to debut. "Let the midstream become the mainstream, let the middle become the backbone"! The first Suzhou International Furniture Fair looks forward to your joining!

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