Beijing time on February 18th news, according to foreign media reports, in the past few years, millennials are considered to be a dominant, self-indulgent, obsessed with the generation of smart phones. Some studies even claim that millennials are destroying everything, from beer to napkins to grocery stores.

But in fact, millennials are using their innovative thinking and technological mind to support every industry, including the automotive industry.

Zak Estes, vice president of Bill Estes Automotive in Indianapolis, explained: "The automotive industry will change more than the past 50 years in the next five years. We must be willing to accept these changes and act in different ways."

Here are five key ways to improve your Millennium Motorcycle experience:

1. "Socialization"

Millennials are not the only group that loves social media. Research shows that about 77% of Americans have personal social accounts, so many dealers have followed suit and increased their exposure on social media.

For example, “Like”, “Share” and “Follow” can not only help dealers keep up with the times, but also help them build relationships with their customers.

Molly Blanco, senior manager of AutoNation's digital advertising and paid social strategy, said: "These platforms have created a very attractive advertising model that is relevant to the automotive industry."

2, clear communication

Today, Millennials shoppers no longer pursue high-priced goods. Instead, you have to consider the source of the material, the sustainability of the product for the environment, and of course the price. So why should the automotive industry be different?

Or, as Esther said, the days of bargaining or letting customers stay with dealers for hours are gone. Today, the dealer wants to give you a complete picture in advance.

He believes: "If your pricing is opaque, you will fall behind. More and more customers want to know how much they have to pay before entering the dealership."

Esther added that many dealers want to publish accurate prices and better car photos in order to engage in faster and more effective conversations with customers.

3. Technical discussion

Although the latest headlines indicate that autonomous vehicles are about to come out, Estes pointed out that it will take at least three years for us to see them on the road. Currently, dealers are concerned with other technical features of the car, such as Bluetooth speakers and car GPS systems.

He believes: "Everyone who walks into our showroom wants to understand the technology and connectivity in the car, such as how their smartphones connect with cars."

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4, humanization

Buying a car is both stressful and time consuming, but many dealers are trying to simplify the process – for a reason. Millennials are not lacking in the choice of buying large items – whether it's winter jackets, flat-screen TVs or used cars – so they are likely to choose retailers that match their lifestyle and values.

Blanco believes: "We are in an exciting period, people will not be, so this forces companies to improve the customer experience."

Cars and content that car experts want to show you will help you choose the right brand and model. Dealers are also making extra efforts, and once their customers buy a new car, they will offer a package of services including warranty.

Blanco added: "We want to ensure that consumers will take care of them when they complete the transaction."

5, constantly surpass yourself

With the latest technological breakthroughs and the rise of direct-to-consumer companies, it is possible to abandon physical stores and do all the errands on a comfortable couch. However, physical stores will continue to be part of the car buying experience. In fact, research shows that millennials like to shop in physical stores, but industry insiders are beginning to consider things outside the dealership.

Estes said: "I think more and more transactions will turn to online (chat tools), phone or email. Consumers may be more 'home'."

Today, things like groceries can be delivered directly to your front door – Estes predicts that the car may be the next step.

He pointed out: "I think we will start to adopt a more business model, that is, start to provide you with a car directly."

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