Originally, companies that produce superhard materials for industrial use have invested in artificial diamond synthesis projects.

For manufacturing companies, the profit margin of artificial diamonds is much higher than that of industrial superhard materials. Although artificial diamonds currently account for only 1% of the diamond trade, it is difficult to see artificial diamonds on Zhengzhou City, and these companies still believe that they are more environmentally friendly than natural diamonds, and the appearance is more perfect. One of the artificial diamonds will be the favorite jewelry material of the Millennials.

Bringing synthetic diamonds to the consumer market

Once used in the industrial diamond synthesis Dawang Yu diamond, this time I saw the jewelry industry.

Nearly one month after the announcement of the re-scheduling of the major share purchase, Yu Diamond announced on February 25 that the company intends to acquire four target companies in the jewelry industry by issuing shares and paying cash.

Yu Diamond intends to acquire Tibet Zhongyi Jinxiang Technology Co., Ltd. (hereinafter referred to as Zhongyi Jinxiang), Shenzhen Dahe Yubao Wenchuang Industry Co., Ltd. (hereinafter referred to as Dahe Suibao) and Henan Province by way of issuing shares and paying cash. The controlling shareholding of Jinlifu Jewelry Co., Ltd. (hereinafter referred to as Jinlifu Jewelry) and Shenzhen Jinlifu Diamond Co., Ltd. (hereinafter referred to as Jinlifu Diamond) will be suspended again on February 26.

The four companies to be acquired are not related to the research and development of jewellery and diamond products, but also related to the jewellery brand culture marketing propaganda. This means that Yu Diamond has begun to transform the production of consumer-grade synthetic gems from industrial synthetic diamond enterprises.

At the beginning of the market, Yu Diamond Synthetic Gemstone products are mainly used in industry, cutting tools or drill bits. However, the downturn in the photovoltaic industry has also affected the sales of Henan diamond products.

The transformation from the industrial diamond king to the consumer-grade large single crystal faucet has become the main line of development of the diamond. As early as November 2016, Yu Diamond will issue 527 million shares and raise 4.567 billion yuan for the annual production of 7 million carats of gem-quality diamonds. Yu Diamond also registered the jewelry brand “Mutika” to sell its manufacturing. Artificial diamond jewelry.

The price is only one tenth of natural diamonds

The entry of artificial gemstones into the field of jewellery is not the first of its kind.

“A few years ago, there were synthetic zircon jewelry. There were also synthetic diamonds on the market.” Gao Deliang, a provincial jewellery art appraisalist, said that he saw special sales at a jewelry show in Zhengzhou before the Spring Festival. Synthetic diamond counter.

From the appearance, there is not much difference between artificial diamonds and naturally mined diamonds. To identify them, special instruments are needed.

The Yu Diamonds also said that at present, Yu Diamond is a gem-quality single crystal jewelry that can be compared with natural diamonds, even more perfect than natural diamonds, so that jewelry experts can only rely on the naked eye or with a low magnification magnifying glass. It is no longer distinguishable.

However, the price of both of them is different.

“A one-carat natural diamond is priced at tens of thousands of yuan, and a carat of synthetic diamonds costs only a few thousand dollars.” Gao Deliang said that the two gems that look similar are not really a price. Level.

The Yu Diamonds also confessed that industrially produced synthetic diamonds have moved the process of forming diamonds into the factory. In this way, diamonds with better quality and lower cost can be obtained. The acquisition of jewelry processing and marketing companies is also intended to promote the development of artificial diamond jewelry in the consumer field, and enhance the company's profitability in synthetic gems.

More than one artificial gemstone enterprise

In fact, it is not just the diamond, but the whirlwind of the Yellow River, which is also the industrial single crystal synthesis enterprise. It also sees the market of artificial diamonds.

According to the Yellow River whirlwind, the gem-grade large single crystal diamond industrialization project was put into operation last year. The company built the first colorless large single crystal diamond and flake large single crystal diamond production line in China. After the production capacity and scale have been expanded, it is expected to be gem-quality. The large single crystal project will contribute 400 million yuan per year, and the profit rate will be much higher than the traditional business, becoming the new main growth point of the company's business.

In the era when people are paying more and more attention to environmental protection, synthetic diamonds also have environmentally friendly characteristics. The damage to the environment during the mining process is very serious, and the artificial diamonds grow in the greenhouse without the need to mine and destroy the surface, with less carbon emissions.

But the current market for synthetic diamonds is not that big.

Take Zhengzhou as an example. In the brand stores selling major jewelry cities and jewelry, no artificial diamond jewelry sales were found.

“I saw merchants specializing in the sale of synthetic diamonds at the Jewelry Show, but there were very few, that is, I saw them at the show earlier this year.” Mr. Tang, a jewelry seller, said that the people who bought the diamonds at the time did not Many, many are also bought by jewellery sales peers, used as “specimens” to avoid buying artificial diamonds at the price of natural diamonds when doing diamond trade.

According to a Morgan Stanley report, the synthetic diamond market currently accounts for about 1% of the global rough diamond market. Although its market is currently small, the agency expects the market share of synthetic diamonds to grow to 15% by 2020.

Are you willing to pay for artificial diamonds?

However, Morgan Stanley's optimism about synthetic diamonds has made some jewelers disagree.

"Diamonds are generally used as wedding jewellery, symbolizing the eternal love. These are the concepts formed from the perspective of natural diamonds." Gao Deliang said that the formation of billions of years of diamonds is the loyalty of each other's love.

In addition, many people buy large carat diamonds, which value the value of natural diamonds, which are not available in artificial diamonds.

“Maybe I usually choose artificial diamonds when I wear them, but if it is a wedding ring or a commemorative jewelry, I still want to receive natural diamonds.” Ms. Sun, who is buying a wedding ring, said she also saw artificial diamonds. Diamond ring, 50 points as long as more than 2,000 yuan, but the same price, she still hopes that the fiancé gives himself a little natural diamond ring.

Mr. Zhang, a marketing staff member of the artificial diamond custom jewelry brand “Weimai.com”, said that technological advances can't be synchronized with people's ideas. He believes that it takes time for people to accept artificial diamonds, but the advantages of artificial diamonds are very obvious in terms of price and appearance.

"I originally planned to buy a diamond ring for 20,000 yuan. Now I can buy an artificial diamond ring that meets the requirements for 5,000 yuan. The remaining funds are used for tourism and other consumption." Mr. Zhang said that for the "millennials", this is more in line with everyone's demand.

Moreover, unlike the previous jewellery of “one piece of eternal circumstance”, people nowadays demand more fashionable, fresh, low-cost, environmentally-friendly artificial diamonds to meet this consumer demand.

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