Analysis of China Feed Market Survey and Research in 2013

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Feed is a fundamental component of the animal husbandry industry, providing essential nutrients that support animal health, enhance productivity, and promote growth. When used properly, feed materials are safe and free from harmful effects. This sector plays a vital role in sustaining the livestock and aquaculture industries. According to recent data, feed production has experienced steady and rapid growth over the past few years. As demand from the downstream livestock industry continues to rise, many feed companies have either expanded or plan to expand their production capacities. In 2012, global feed manufacturers reached a production capacity of 950 million tons. With the support of the "Twelfth Five-Year Plan," China's domestic feed capacity was expected to reach approximately 230 million tons by 2015. The main feed-producing regions in China include Guangdong, Shandong, Sichuan, the Northeast, and Shaanxi. Currently, domestic feed demand is primarily driven by livestock farming and aquaculture. A report titled "China Feed Market Competition and Investment Prospect Analysis Report (2013-2017)" published by China Business Intelligence Network revealed that compound feed production in China reached 1.2 billion tons in 2012, marking a year-on-year increase of 14%. In terms of production scale, large and medium-sized feed companies such as Zhengda, New Hope, Oriental New Hope, Twins, Tongwei, and COFCO dominate the market. These companies are known for their advanced research and development capabilities, state-of-the-art production technologies, and strong ties with both upstream and downstream markets. Their ability to efficiently source raw materials and extend the agricultural supply chain gives them a competitive edge in the industry. The feed industry is closely linked to the upstream supply chain, which includes raw materials like corn, soybean meal, wheat bran, and other essential nutrients, as well as equipment manufacturing, processing, and energy sectors. With the growing demand from aquaculture and population expansion, the increasing need for feed will drive the development of related industries, such as grain production and processing. As a result, feed prices are likely to fluctuate based on the cost of these raw materials. The feed industry is also deeply connected to the downstream aquaculture and livestock sectors. The demand from these industries significantly influences the direction and growth of the feed market. According to the same report, in 2012, China produced 82.21 million tons of pig, beef, sheep, and poultry meat, representing a 5.4% increase compared to the previous year. Pork production alone reached 53.35 million tons, up 5.6%, while the number of live pigs increased by 1.6% to 474.92 million. The number of live cattle rose by 5.2% to 696.28 million. In summary, the Chinese feed market holds significant potential. However, it is currently dominated by both large and small feed companies. Analysts from China Business Intelligence Network suggest that in the future, new entrants—both domestic and international—may capture a portion of the market, provided there is continued demand and technological advancement. Nevertheless, due to high initial investment costs and technological barriers, new players may find it challenging to achieve substantial market gains in the short term. Therefore, long-term success for new entrants in the feed industry will depend on mastering industry technology, maintaining internal control, and effectively capturing both domestic and international market opportunities.

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