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The regional characteristics of furniture brands are obviously in a group
In 2009, a new name, “Jingpai Home Clubâ€, suddenly called the earthquake in the furniture industry. This is the spontaneous organization of the Beijing furniture industry but the most indispensable alliance. The reason why we can't ignore it is because the members of the alliance are all famous furniture brands in Beijing, such as Italian style, top 100, strong, royal modern, Elvis, etc., and a consumer can tell a ugly. In addition, they came to the forefront, saying that "the position and popularity of the strong Beijing-style furniture market, and joint attack on the national market, swear to compete with Guangdong furniture." This means that the battle for Beijing furniture brands has quietly started in the industry. When the brand is launched, whether the practitioners come from the South, the North or Hong Kong, whether it is attacking in the name of a person or fighting on a regional basis, this slogan has become the most popular discourse in the home industry in 2008-2009, especially in the current demand. In the face of the grim reality that the market is shrinking sharply, it has become a tactic. There are hundreds of merchants who are holding high on the market. In their view, low prices, concept hype and other means are difficult to attract customers, only the brand's charm value is the biggest, the brand is the company's core competitiveness. For this, there is one thing worthy of a big book, that is, in March 2009, the northern furniture enterprises collectively went south to participate in the exhibition, and with a large-scale billboards at the exhibition, the brand was hit by the industry and described by the industry as “Southern expansionâ€. Action. In fact, hanging huge billboards at the show's eye-catching place is the habit of the host's southern furniture brand. It is only a mixed financial crisis this year. They are facing a crisis of survival. Which brand promotion? The furniture brand in the north is back. At the same time, not only the scale of the exhibition is the highest in history, but also the vast amount of money. The huge billboards of the Top 100, Natel and Peugeot furniture are inside and outside the exhibition hall. Furniture in the south and north is barely weak and clear at a glance. To put it bluntly, all is to show the brand. Interestingly, while the furniture companies pay attention to the brand, the trend of regional brands “catch up†is beginning to emerge. In June 2009, Red Apple, Huayuanxuan, Zhihua Shi, and many other famous furniture brands with “Hong Kong ancestry†were unveiled in Beijing under the leadership of the Hong Kong Association of Friendship, and they were connected in parallel (view map) In a huge promotion, for a time, the city is full of "Hong Kong style." Previously, whether it was the North furniture brand to participate in the South, or the Guangdong furniture group to Beijing to seek development, with a clear regional imprint. In the home circle, furniture is the largest area. According to statistics, there are more than 2,600 furniture enterprises above designated size in the country. Even in the face of the financial crisis, the total output value of enterprises above designated size in the first four months of 2009 reached 93.25 billion yuan, a year-on-year increase of 7.2%. Not cheap. How to continue to move forward steadily is a question worth considering for the furniture companies across the country. The regional brands will be made into national brands, and they will jointly attack and expand their market share and enhance their brand strength. The increasingly mature furniture enterprises can go further and longer.