For the consumers who decorate the house, the curtains are not the main highlights, but when you personally participate in the ranks of purchasing and customizing curtains, you will find that the curtains are small, and there are quite a lot of "flowers". All kinds of fabric patterns, different lace accessories, dazzling and "anti-defense." Today, the reporter will help the consumers to purchase and customize the curtains. One thousand yuan of cloth and two thousand yuan pieces "50 yuan per square meter of cloth, if the window is 6 meters wide, it will cost 300 yuan." If you do this, it is a big mistake. It turns out that curtains that require 300 yuan of fabrics generally cost consumers nearly a thousand dollars. Then, in addition to the use of cloth, where is the rest of the money spent? Industry insiders pointed out that the curtain business is currently in the middle of the sales process, although the curtain accessories are small, but it has become a veritable profit focus. 2 times more budget On August 16, the reporter visited the curtain fabric area of ​​Lianfa Curtain City, Rainbow Curtain Fabric City and the Outer City Furniture and Building Materials Market in Muduyuan, Fengtai District, Beijing, and conducted random interviews with some consumers on the site. In the interview, the reporter learned that most consumers will communicate with the merchants when choosing curtains, but they often ignore the accessories such as rails, eyelets, window screens, laces, etc., so they bury their consumption. Hidden dangers. "My home is a two-bedroom house with a total area of ​​100 square meters. The window area is less than 20 square meters. According to the market price, the budget of curtain cloth is 40 yuan per square meter. It is estimated that it costs a few hundred yuan. I did not expect it to cost me more than 3,000." Ms. Gu, who lives in Shilihe, Fengtai District, Beijing, said that she encountered curtains that exceeded the budget in the decoration half a year ago. “When purchasing, the salesperson said the unit price and usage of the fabric, and the price was very high. Low, I didn’t expect that when I sent it to my home, I found that the total price of the curtains that I reported was nearly twice that of the fabric. They were all kinds of ingredients and parts, lace, sling, track, and cloth. The price of rice is more expensive than curtain fabric." According to interviews, Ms. Gu’s experience is not a case. Most of the interviewees said that they are not clear about the specific items they need to spend on curtains. Many consumers think that the total price of fabrics is the final cost of curtains. . Only a small number of consumers, represented by Ms. Gu, said that they had experienced the consumption of “accessories are more expensive than fabricsâ€. Accessories into big head Subsequently, the reporter visited a number of merchants selling curtains and consulted the sales staff of different merchants. In the consultation process, most merchants did not take the initiative to mention the specific price and usage of various types of accessories, and after the reporter asked, the use standards and unit price fluctuations of various types of accessories varied greatly. In the coffin city of Muxiyuan, the salesperson of Zhou, who is mainly engaged in the Korean curtain shop, said that the total price of curtains for the total area of ​​6,7 square meters is more than 1,000 yuan. “In addition to fabrics, sliding guides, laces, slings, and cloth spikes are important parts of the personality and the quality of the curtains, so the price is much higher than the fabric.†The salesperson of the week said, for example, the lace is 10-30 meters per meter. The yuan is not equal, the cloth belt is 10-25 yuan per meter, and the sliding guide rails vary from 25 yuan per meter to nearly one hundred yuan per meter according to different quality prices. In addition, there are metal rings for fixing curtains and guide rails, each unit price 3- 15 yuan. "The price of all kinds of accessories corresponding to one meter is different, but they are definitely more expensive than fabrics." Miss Zhou told reporters affirmatively. In other stores, the reporter also saw that the prices of curtains, hanging ears and laces of different fabrics, workmanship and styles vary greatly. The price per square meter is only a dozen yuan, and the price can reach up to nearly 400 yuan. Among them, the price of related materials and accessories for functional curtains is the highest, and the average price is mainly concentrated at 200 yuan. Acceptance and repayment On August 16th, the reporter interviewed the management staff of Hou Xing in the fabric area of ​​the city outside the city, and consulted on the accessories in the curtain consumption. The administrator said that the price of all kinds of curtain fabrics on the market is relatively transparent, so the focus of the merchants on the "accessories" has become a "hidden rule" in the industry. Due to the difference in texture and process of various types of accessories, the price is also very different. Since there are no specific standards and price regulations for curtain accessories, the specific price is mostly the price of the merchants themselves. Lose the details and lose. In addition to asking the main fabric, it is also necessary to pay attention to accessories, curtains, rails and other accessories. It is best to pay the deposit after measuring the size, determining the amount of all materials and the total price. Lace, track, hole ring, go The material, price and length of the beads and cloth belts should be implemented in the order details. Never look at the curtain fabric." Zhou Muqing, the manager of the fascinating fashion museum, which has been engaged in curtain business for more than ten years, said that many of the accessories listed by the small and medium-sized businesses in the order are dispensable. "For example, plumb bob is used to increase the drape, but in fact, the drape of the curtain depends mainly on the texture of the fabric. On the other hand, lead is a heavy metal harmful to the human body, so it should be avoided." Eight meters of newspaper "material" six meters of cloth Do you know that most merchants in the communication with consumers will use the "industry" attitude to exaggerate the expected usage of each material, and persuade consumers to buy fabrics and ingredients that exceed the reasonable use range? You know that many businesses actually make in the later stage. Will the design size cut corners? Do you know that if the actual height of the curtain is less than 2.8 meters, will there be any surplus in the production process? Experts point out that the consumer will conduct a full "acceptance" before delivering the cost, and actively ask the merchant to refund the remaining material. Exaggerated usage Recently, the reporter received a complaint from Mr. Pan, who lives in Tongzhou District, Beijing, saying that he was convinced of the beautiful lies of the merchants when purchasing curtains in a large home improvement market in Fengtai District. It cost nearly a thousand dollars in vain. “My home was decorated in a European style. At that time, the merchant told me that in order to make the curtains more in line with the overall style of the room, it is necessary to choose a curtain cloth that is twice as wide as the window, so that the natural uniform uniform folds can be formed when the curtains are drawn together. It is more elegant. So I bought 8 meters of fabric and window screens twice as wide as the window width of 4 meters." But Mr. Pan said that he soon went to the neighboring house of the same type and found the window curtains in the same position of friends. Only 1.5 times the fabric was used when the effect was no different from that of the home. “When the merchants calculate the usage amount, they simply don’t seek truth from facts. If the buyer has no experience, they will deliberately exaggerate the usage, let us buy more flowers.†Mr. Pan said. On August 16th, the reporter learned from random interviews with consumers in many curtain cities that many consumers have encountered excessive use of the business. The amount of exaggeration by the merchants is mainly concentrated on the size of the fabric, the excess of the window, the number of parts used, and so on. Finished product shrinkage In addition to the exaggerated usage statistics before the installation of curtains, many consumers also said that many curtain manufacturers like to cut corners during post-production, which makes the expected amount of shrinkage seriously. "My daughter bought a relatively high-end curtain on the market last year when she renovated the house. The salesperson calculated the total price according to the length of 25 cm from the left and right sides of the window. The tape of the link track is also the same. The specifications, but the daughter measured at the time of installation, found that the installed curtains around the amount of surplus is less than 15 cm." Ms. Sun Kaiying, who lives in Qianmenqian Community, Fengtai District, Beijing, said that the final merchant returned the excess amount, "but The average consumer does not take the initiative to submit the acceptance according to the previous statistical size during the installation. The merchant will also withdraw the money after being found, and even if it is not found, it will earn." “Is there any specific standards and regulations for the ratio of windows to matching curtains?†Many consumers have issued such questions in an interview. Ingenious use of the remaining materials Subsequently, when the reporter visited a number of curtain merchants, it was found that almost every curtain salesperson had different materials and estimated proportions for different styles of curtains. Zhou Muqing, manager of the Paibu Fashion Museum, said in an interview that the ratio of curtain pleats is not fixed at first. After the curtains are closed, there is no need for wrinkles. The required amount of cloth only needs to exceed the window width by 30-40 cm. It is necessary to have a wrinkle effect after the curtain is closed, so that a 1.5-fold width fabric can achieve better results. "If you follow the recommendation of 1:2 in the business mouth or even the so-called 'the more the better the effect', not only will increase the unnecessary expenditure of the consumer, but also the material cost, but will reduce the overall effect of the curtain." If the consumer has already Check or consult the relevant common sense, then you can directly calculate the amount of fabric used and tell the merchant the required material size. Manager Zhou reminded consumers. "On the other hand, in the curtain market, another magic weapon for merchants to collect money is to sell fabrics according to a fixed length." Manager Zhou told reporters that at present, the specifications of various grades are 2.8 meters long, and the specific usage only depends on the width. "The 2.8-meter-long cloth is enough to make the length of the landing, but in fact many curtains are often of the 'non-landing' style. Just 2 meters is enough to use, then the rest of the fabric will appear. If the consumer does not take the initiative, The merchant will not return the surplus material, but will make it into a small piece of pillowcase, cushions and other fabrics for re-sale. It is recommended that the consumer ask the merchant to return the remaining materials after the installation, or customize the coffee table cloth matching the curtain and the curtain. Tablecloths and other supplies, not only can do everything they can, but also make the interior style more uniform." Three meters of lace twelve meters to do When many consumers choose curtain fabrics, the promotion staff will recommend personalized laces to them, and they can use their own design to show their individuality and finishing touch. However, although the lace is small, many people in the industry have pointed out that it is difficult to visually determine the proportion of the lace pleats after installation. Therefore, the bad merchants will intentionally exaggerate the use of the size during budget or settlement, so that consumers can spend Paying for it. The specific proportion is not spectrum Recently, Mr. Du, who lives in the Youth Exchange of Chaoyang District, Beijing, told reporters that he had problems when he purchased curtain custom lace. “My girlfriend and I went to a curtain city in Shilihe. At the beginning, my girlfriend saw a garden-style curtain cloth that cost 48 yuan per square meter. When communicating with the designer, in order to achieve better results, I used it. On the side of the cloth, hand-embossed lace was added. I remember that the price of the lace was 18 yuan per meter and the window was 3 meters wide. The designer told me that if you want to push the 3 meter lace horizontally, you need a 12-meter lace cloth. The ratio of the length of the material to the finished product is 4:1, that is, the 12-meter lace cloth can produce 3 meters of finished lace. But when we go to another set of living room curtains, the sales staff tells us the best ratio of materials and finished products for lace making. It is 2:1, that is, the lace that is pressed with 2 meters of lace cloth is the most suitable. If this is the case, the former one is the material that I bought the lace." Mr. Du said that in order to find out the ratio of the raw materials and finished products of the lace suppression What is it, he deliberately found a previous business to consult, but his designer denied increasing the normal amount of lace, and said that "the specific proportion depends on the material, expected effect and suppression method." Unit price is not "simple" When visiting the Curtain City, Rainbow Curtain Fabric City and the curtain fabric area of ​​the city outside the city's furniture and building materials market, the reporter learned that most merchants would recommend the production process when introducing and recommending curtains to consumers. Adding various laces to embellish, but did not take the initiative to mention the calculation method and specific price of the lace cloth, it will only be counted when calculating the total price, and will be explained and explained when the consumer asks for it in time. Subsequently, the reporter conducted a random interview with the consumers who were purchasing curtains. Most of the interviewees thought that the unit price of the lace was the finished product size price of the lace, but did not realize that it was the unit price of the fabric used for the lace. "I just ordered a set of curtains and added lace to my child's bedroom. I thought it was the width of the window, but who knows that the window width of more than 2 meters would require more than 6 meters of lace to suppress it. I doubled, I originally decided not to, but the merchant said that the cloth should be used as little as possible. The same effect can be achieved according to 1:1.5. I agree to add lace. It seems that the proportion of their pleats is not fixed. Or you can't use so many original fabrics at all, they say that the amount of 3:1, 2:1 should be fooling people." In the interview, the reporter also saw that most of the merchants indicated that the so-called 1:2 is the proportion of gold that suppresses the lace when the materials are used. If the ratio is higher, the effect will be better, and the majority of the consumers will be introduced. There is no objection. Lace hidden suspension On August 16th, the reporter interviewed Zhou Muqing, the manager of the cloth art fashion museum that has been engaged in curtain business for more than ten years. Manager Zhou said that for the proportion of the folds of the curtains, the purchase of the fabric in accordance with 1:1.5 has been able to achieve good results. The so-called "1:2" or higher fold ratio of the merchant has no scientific basis, and consumers cannot be convinced. “Because consumers lack relevant knowledge, salespeople often use professional attitudes to calculate when they are recommended. Therefore, it is difficult for consumers to identify themselves by themselves, but in the purchase, they turn more, see more, compare, and ask more. Some similar problems can be found. When necessary, consumers can ask the merchant to look at the samples of the lace products and generally measure the proportion of the raw materials and finished products of the laces so as not to mistake the words of the merchants." “After measurement, consumers often not only predict the amount of fabric, but also make the overall look more beautiful in terms of details. For example, whether it is a track or a slider, the sides of the curtain should be 15-20 cm wider than the window; the hem should be above the window sill 1.2 Centimeter or 15 cm below. If it is open on both sides, the overlap should be about 2.5 cm in the middle," said Zhou. 48 yuan curtain rod is the unit price Just saying that the price does not say the quantity, the high price of the curtain business at the time of settlement often makes consumers stunned, making many people wondering "saying a good low price?" Industry insiders pointed out that due to the lack of relevant standards, businesses in the curtains All the quotations are deliberately concealed, evasive and light, and so on, so that consumers can become the "Lamb to be slaughtered" without knowing it. There is no price The fabric only needs two or three hundred yuan curtains, but it has to pay thousands of yuan when picking up the goods. In addition to the "spots", such as parts and other charges, the merchants are also doing enough for the quotation in the inconspicuous "dark land". article. Wang Kai, who lives near Jinyuchi in Dongcheng District, Beijing, told reporters that he had fallen into the trap of the merchants due to lack of experience when he ordered curtains six months ago. “At the time, the sales staff encouraged me and my wife to choose lace decoration. The price was 10 to 20 yuan per meter. We felt that the price was relatively low. After the explanation of the idea and the expected effect, it was settled. The result was that when the installation was settled, it was more than I expected. Three times the lace fabric, but the merchant did not remind us at the time. "Wang Kai said that the merchant only marked the price of the lace on the specific agreement content when receiving the deposit and signing the agreement, and did not mention the size and total price. "I have no reason to return, and I can't use the ruler to measure how much material he used. In the end, he only gave the merchant the cost of making lace according to the unit price at that time. There is no unit price Coincidentally, Zhou Xin, a bank employee who lives in a new home in Changping District, Beijing, also said that he spent a lot of money on the curtains. "At the time, I chose the curtain rod because there was a layer of window screen inside, so I chose the double track." Zhou Xin told reporters that he had fancy a white European-style aluminum curtain rod at the time. After the merchant consulted the price, he made a reservation for the entire set of curtains in a shop with a price of 48 yuan. "The few people I asked before said that the total price of curtain rods required for my size is 68 yuan. In the end, this price is 48 yuan. I didn't expect him to say the unit price. The result is 2.6 meters, according to the unit price of 48 yuan per agreement. M, calculated the total price is nearly 125 yuan, more than double the other homes, knowing that this is the trap they set, but they have no evidence and no experience, they have to admit that they are unlucky." Zhou Xin said. Prior implementation fee On August 16th, the management staff of Houxing, a fabric area in the furniture and building materials city of Fengtai District, Beijing, said in an interview with the reporter that consumers did not measure the size and determined the quantity and total price of all the main materials and auxiliary materials. Good to donate a deposit to the merchant. Because dealers are profitable, they often make fuss about details and words, and let consumers fall into the trap. Therefore, it is recommended that consumers not only clearly indicate the color and model of the curtain material when signing a detailed agreement, but also clearly define and distinguish the unit price, total price, finished product size and material size, so as to avoid “misunderstanding†the intention of the business. "On the other hand, the prices of similar products on the market are relatively open and transparent. As long as consumers pay attention, they can be easily identified. If the price of a similar product is much lower than the market price, consumers should not only be thankful, but should instead Be vigilant. The reasons for this situation are nothing more than two points. First, there are differences between materials and other products. There may be fakes or inconsistencies with the real thing. Another possibility is that the merchants will lower the product in order to attract customers. After the customer places an order, he will find the profit again in other aspects. “Zhou Muqing, the manager of the cloth fashion museum, reminds the consumers that after the installation, the consumer must pay the full payment after acceptance, which can effectively prevent At the time of installation, the merchants put forward various requirements such as the need for additional items to increase the price. Intern reporter Lu Yue
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